Five Star, a prominent franchise platform known for its grilled and fried chicken under Charoen Pokphand Foods Public Company Limited (CP Foods), has entered into a collaboration with BSGF Company Limited, a joint venture of the Bangchak Group. This partnership aims to convert used cooking oil from Five Star outlets into Sustainable Aviation Fuel (SAF). A pivotal element of the 'Fry and Fly' (Tod Mai Ting) project, the initiative targets engaging all 5,000 Five Star locations across Thailand by … [Read more...] about Five Star Collaborates with BSGF to Transform Cooking Oil into Sustainable Aviation Fuel
CP Foods
‘CP Chicken: Go For Launch’ Campaign Triumphs with 11 ADMAN AWARDS 2023, Garnering Top Honors in the ‘Ad That Works’ Category
Charoen Pokphand Foods Public Company Limited, or CP Foods, has achieved remarkable success with its 'Thai Chicken: Mission to Space' advertising campaign, uniquely titled 'First Time in the World: Thai Chicken Goes to Space with CP.' This groundbreaking campaign has been recognized with 11 awards at the ADMAN AWARDS 2023, a testament to its impactful advertising and communication strategy, perfectly embodying the 'Don’t Make Ads, Make Impact' ethos. The campaign notably received the 'Ad … [Read more...] about ‘CP Chicken: Go For Launch’ Campaign Triumphs with 11 ADMAN AWARDS 2023, Garnering Top Honors in the ‘Ad That Works’ Category
CP Foods Wins Two Prestigious Recognitions For its Innovation and Sustainability at SET AWARDS 2023
Charoen Pokphand Foods Public Company Limited (CP Foods) earned two prestigious accolades at the SET AWARDS 2023, for its innovation and sustainable practices in food production. The company was honored with the Best Innovative Company Award for its probiotic-fed meat products and the Best Sustainability Award, underscoring its dedication to producing high-quality, safe, and environmentally friendly food products. The award presentation ceremony, held in Bangkok, Thailand, was presided over … [Read more...] about CP Foods Wins Two Prestigious Recognitions For its Innovation and Sustainability at SET AWARDS 2023
