Westfalia Fruit, a leading multinational supplier of avocados and other fruits, has been awarded two Lovie Awards for its innovative “Our Story” webpage. The company received the Gold Lovie Award in the Websites & Mobile Sites for the Food & Beverage category, as well as the People's Lovie Award, which was decided through a public poll, with Westfalia Fruit receiving 70 percent of the vote. The Lovie Awards, recognised as Europe's premier platform for digital innovations, celebrate … [Read more...] about Westfalia Fruit’s digital storytelling recognised with two Lovie Awards
Fruits and Snacks
At Fruit Attraction, VOG’S brands focus on customers
The Home of Apples experience comes to Madrid: distinctive, diverse brands that reflect the values and lifestyles of modern audiences to meet the consumption challenge. Successful brands that are popular among consumers and ready to conquer new audiences with strong and distinctive identities: the entire assortment of VOG – Home of apples, capable of meeting the challenges of the markets, was on display from 8 to 10 October at Fruit Attraction. The Madrid event was … [Read more...] about At Fruit Attraction, VOG’S brands focus on customers
Marlene®, the autumn campaign inspires consumers
Following the awards at the Culinary Experience 2.0 contest comes the multichannel campaign of the Daughter of the Alps, to herald the upcoming 30th Anniversary of the brand in 2025. The “Daughter of the Alps” claim has narrated the origins of Marlene®, the theme of the seasons has shown us the nature of orchard work and told us about the fruit’s availability all year round, while the culinary experience focused on the consumer, with an invitation to discover the gourmet world of apples. Now, … [Read more...] about Marlene®, the autumn campaign inspires consumers
