The consumption of fresh apples is falling in Europe. We are losing consumers every single year. Revitalising the apple section and the range of apples offered is becoming essential. And so Blue Whale® has aimed to understand consumers around the world, as well as their expectations in terms of both products and the buying experience. ‘This understanding is key to revitalising consumption’, says Christelle Bertin, Director of Marketing & Communication at Blue Whale®. ‘We are the … [Read more...] about Blue Whale® revamps the apple aisle through innovative marketing
Fruits and Snacks
Marlene® presents “Norbert’s Diary: A culinary journey”
Flavour experts discuss the Daughter of the Alps apple and its food pairings. The different varieties are combined with cheese, meat, wine, and pastry ingredients to introduce consumers to the world of the apple and its origins. The journey of Marlene® through the flavours and seasons of South Tyrol - Südtirol continues with Norbert Niederkofler and the biggest experts on the most authentic flavours of the local territory, from cold meats to wine, cheese to pastry. Having touched on its … [Read more...] about Marlene® presents “Norbert’s Diary: A culinary journey”
Avocado innovation meets community impact: Westfalia Fruit’s focus at Fruit Logistica 2025
Westfalia Fruit, a global leader in the avocado industry, will showcase its commitment to sustainable innovations and social growth through technologies such as natural avocado dyes and community-oriented programmes in Chile. Taking place between 5-7 February 2025, the event provides an ideal platform for Westfalia to present these innovations. Some of the highlights at the show this year will include: “As the pioneering frontrunner in the avocado industry, Westfalia is … [Read more...] about Avocado innovation meets community impact: Westfalia Fruit’s focus at Fruit Logistica 2025
