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Westfalia Fruit acquires Dutch foodservice specialist Greenpoint Trading B.V.

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Fruits and Snacks

Westfalia Fruit acquires Dutch foodservice specialist Greenpoint Trading B.V.

July 9, 2025 by Asia Food Journal

Westfalia Fruit acquires Greenpoint Trading

Westfalia Fruit, a global leader in the avocado industry, has completed the acquisition of Greenpoint Trading B.V., a Dutch foodservice company specialising in avocados and owner of the well-established Avojoy brand. Greenpoint serves a wide range of customers across the foodservice market in Northern Europe and has a long-standing partnership with Westfalia Fruit, which laid the groundwork for this strategic move. The acquisition strengthens Westfalia Fruit's position in the rapidly growing … [Read more...] about Westfalia Fruit acquires Dutch foodservice specialist Greenpoint Trading B.V.

Other Topics: Fruits, Fruits and Snacks, Greenpoint Trading, Industry, Westfalia Fruit

Zespri teams up with Dame Lisa Carrington in global partnership 

June 24, 2025 by Asia Food Journal

Dame Lisa Carrington

The world champion canoe sprinter, nine-time Olympic medallist, and iconic New Zealand athlete is the kiwifruit brand’s first global brand ambassador.  Zespri, the world’s largest kiwifruit marketer, is proud to announce a four-year global partnership with Dame Lisa Carrington, New Zealand’s most decorated Olympian, as its inaugural global brand ambassador. The partnership highlights Zespri’s commitment to health, quality, and excellence—values Dame Lisa has exemplified throughout her … [Read more...] about Zespri teams up with Dame Lisa Carrington in global partnership 

Other Topics: Dame Lisa Carrington, Fruits and Snacks, Global Brand Ambassador, Zespri

Kissabel® apples: Progress towards commercial volumes in Southern Hemisphere 

April 24, 2025 by Asia Food Journal

Kissabel Apples

Sales and consumer communications have already begun in Australia. Production in Argentina and Chile is in the early stages. New Zealand and South Africa are testing new varieties After the success of the sales campaign in Europe and North America, the development of Kissabel® continues with the new harvest in the southern hemisphere. The striking range of apples with flesh that varies from pink to intense red continues its development in Australia, Argentina, Chile, New Zealand, and South … [Read more...] about Kissabel® apples: Progress towards commercial volumes in Southern Hemisphere 

Other Topics: Fruits and Snacks, IFORED, Industry, Kissabel Apples

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