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Jiashi, the county with a touch of sweetness

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Fruits and Snacks

Jiashi, the county with a touch of sweetness

October 14, 2025 by Asia Food Journal

Fresh plums and orther fruits in Jiashi county, Xinjiang Uygur Autonomous Region

China Prune Industry Conference 2025 and the 10th Kashgar·Jiashi Prune Expo, Xinjiang, kicked off in August in Jiashi County, Xinjiang Uygur Autonomous Region. In recent years, Jiashi has become China's largest plum producer. The county boasts 38,000 hectares of plum orchards with an expected output of 410,000 metric tons this year, and has attracted 25 enterprises to produce 22 types of plum-based products, including juice, dried fruit, wine, and jam. Blessed with abundant sunlight and … [Read more...] about Jiashi, the county with a touch of sweetness

Other Topics: Fruits, Fruits and Snacks, Plum, Plum orchards

Westfalia Fruit acquires Dutch foodservice specialist Greenpoint Trading B.V.

July 9, 2025 by Asia Food Journal

Westfalia Fruit acquires Greenpoint Trading

Westfalia Fruit, a global leader in the avocado industry, has completed the acquisition of Greenpoint Trading B.V., a Dutch foodservice company specialising in avocados and owner of the well-established Avojoy brand. Greenpoint serves a wide range of customers across the foodservice market in Northern Europe and has a long-standing partnership with Westfalia Fruit, which laid the groundwork for this strategic move. The acquisition strengthens Westfalia Fruit's position in the rapidly growing … [Read more...] about Westfalia Fruit acquires Dutch foodservice specialist Greenpoint Trading B.V.

Other Topics: Fruits, Fruits and Snacks, Greenpoint Trading, Industry, Westfalia Fruit

Zespri teams up with Dame Lisa Carrington in global partnership 

June 24, 2025 by Asia Food Journal

Dame Lisa Carrington

The world champion canoe sprinter, nine-time Olympic medallist, and iconic New Zealand athlete is the kiwifruit brand’s first global brand ambassador.  Zespri, the world’s largest kiwifruit marketer, is proud to announce a four-year global partnership with Dame Lisa Carrington, New Zealand’s most decorated Olympian, as its inaugural global brand ambassador. The partnership highlights Zespri’s commitment to health, quality, and excellence—values Dame Lisa has exemplified throughout her … [Read more...] about Zespri teams up with Dame Lisa Carrington in global partnership 

Other Topics: Dame Lisa Carrington, Fruits and Snacks, Global Brand Ambassador, Zespri

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