The Home of Apples experience comes to Madrid: distinctive, diverse brands that reflect the values and lifestyles of modern audiences to meet the consumption challenge. Successful brands that are popular among consumers and ready to conquer new audiences with strong and distinctive identities: the entire assortment of VOG – Home of apples, capable of meeting the challenges of the markets, was on display from 8 to 10 October at Fruit Attraction. The Madrid event was … [Read more...] about At Fruit Attraction, VOG’S brands focus on customers
Fruits and Snacks
Marlene®, the autumn campaign inspires consumers
Following the awards at the Culinary Experience 2.0 contest comes the multichannel campaign of the Daughter of the Alps, to herald the upcoming 30th Anniversary of the brand in 2025. The “Daughter of the Alps” claim has narrated the origins of Marlene®, the theme of the seasons has shown us the nature of orchard work and told us about the fruit’s availability all year round, while the culinary experience focused on the consumer, with an invitation to discover the gourmet world of apples. Now, … [Read more...] about Marlene®, the autumn campaign inspires consumers
Kissabel® is back in the northern hemisphere, with a focus on the consumer
Availability is on the increase in North America and European countries. The aim is to continue building the brand and attract a young, innovation-loving audience. The variety will be on show at Fruit Attraction, in Madrid from 8 to 10 October (stand 8E09, P08) The wait is finally over for fans of innovative, original fruit and vegetable products: Northern Hemisphere Kissabel® apples are back on the markets. The sales season for the range of apples with coloured flesh – from pink to … [Read more...] about Kissabel® is back in the northern hemisphere, with a focus on the consumer
