The global frozen fruits market is experiencing significant growth, driven by increasing consumer demand for healthy, convenient, and long-lasting food options. With changing lifestyles, rising health awareness, and technological advancements in food preservation, frozen fruits have become a preferred choice for consumers across the globe. The frozen fruits market is projected to grow at a value-based CAGR of 5.2 percent, with revenue increasing from USD 7,863.1 million to approximately USD … [Read more...] about Frozen fruits market outlook: Unlocking growth potential with rising demand for healthy and convenient nutrition
Fruits and Snacks
Fresh from France: Sustainable apple delights mark great success in Malaysia
INTERFEL (the Interbranch Association for Fresh French Fruit and Vegetables) is back in Malaysia with great success, presenting its latest range of sustainable French apples for fruit lovers to enjoy. France has over 100 different apple varieties, thanks to its unique climate and fertile soil. Recently, climate change has significantly impacted global agriculture, particularly affecting fruit cultivation. Following a challenging harvest in 2023, Europe’s apple production faces its … [Read more...] about Fresh from France: Sustainable apple delights mark great success in Malaysia
Blue Whale® revamps the apple aisle through innovative marketing
The consumption of fresh apples is falling in Europe. We are losing consumers every single year. Revitalising the apple section and the range of apples offered is becoming essential. And so Blue Whale® has aimed to understand consumers around the world, as well as their expectations in terms of both products and the buying experience. ‘This understanding is key to revitalising consumption’, says Christelle Bertin, Director of Marketing & Communication at Blue Whale®. ‘We are the … [Read more...] about Blue Whale® revamps the apple aisle through innovative marketing
