The Australian campaign will continue until June to raise brand awareness, Chile is working on expanding the commercial window, and South Africa is preparing the first tests for 2025 Australia, Chile and South Africa are the countries that are paving the way for the growth of Kissabel® apples from the southern hemisphere. Harvesting of the apples with coloured flesh – ranging from pink to deep red – started between February and April in the southern region, marking a breakthrough in varietal … [Read more...] about Kissabel® Apples, a season of growth for the Southern hemisphere
Fruits and Snacks
Marlene® gourmet competition has started, the latest stage in the culinary journey
The Daughter of the Alps invites consumers to create dishes with her fragrances, flavours, and consistencies. The originators of the best recipes will win a culinary experience in South Tyrol - Südtirol and meet Michelin 3-star chef Norbert Niederkofler. BOLZANO – A new chapter in Marlene®’s culinary journey is beginning. After the autumn campaign with its invitation to discover their territory, as spring approaches, the Daughter of the Alps apples are offering consumers the opportunity to … [Read more...] about Marlene® gourmet competition has started, the latest stage in the culinary journey
RedPop®, the little rebel that rewrites the rulebook
VOG’s red apple brings colour to fruit and vegetable departments and offers consumers a sweet pop snack. Its market popularity is constantly on the up-and-up, also in the new two-fruit snack-pack. The little rebel with the sweet heart is once again transforming the status quo in the apple category. We are talking about RedPop®, the apple-shaped snack that refuses to toe the line and is ready to tempt consumers to take crispy, succulent pop breaks. As we enter the month of March, this little … [Read more...] about RedPop®, the little rebel that rewrites the rulebook
