Although European output is forecast to be slightly lower in almost all the continent’s countries due to the spring frosts, the prospects for the South Tyrolean Consortium are still positive. Focus on assortment, international markets, and increasing consumption. The apple season is about to begin, and it will not be without its challenges. This is what emerged from Prognosfruit 2024, the annual itinerant conference during which the WAPA, the “World Apple and Pear Association,” publishes its … [Read more...] about Prognosfruit data: VOG forecasts a good start to the season in spite of the fall in EU volumes
Fruits
Kissabel® Apples, a season of growth for the Southern hemisphere
The Australian campaign will continue until June to raise brand awareness, Chile is working on expanding the commercial window, and South Africa is preparing the first tests for 2025 Australia, Chile and South Africa are the countries that are paving the way for the growth of Kissabel® apples from the southern hemisphere. Harvesting of the apples with coloured flesh – ranging from pink to deep red – started between February and April in the southern region, marking a breakthrough in varietal … [Read more...] about Kissabel® Apples, a season of growth for the Southern hemisphere
VOG Innovation Corner: A breath of fresh air in the fruit and vegetable department
The Consortium is launching a new display format in several European countries that showcases the most modern brands and creates value and attractiveness for fruit and vegetable departments. VOG is ever more committed to promoting the apple category and enriching the consumer experience in fruit and vegetable departments with innovative and disruptive communication. This is why, in partnership with several European retailers, the Consortium has launched the Innovation Corner, a new … [Read more...] about VOG Innovation Corner: A breath of fresh air in the fruit and vegetable department
