The consumption of fresh apples is falling in Europe. We are losing consumers every single year. Revitalising the apple section and the range of apples offered is becoming essential. And so Blue Whale® has aimed to understand consumers around the world, as well as their expectations in terms of both products and the buying experience. ‘This understanding is key to revitalising consumption’, says Christelle Bertin, Director of Marketing & Communication at Blue Whale®. ‘We are the … [Read more...] about Blue Whale® revamps the apple aisle through innovative marketing
Fruits
Fresh from France: Sustainable Apple delights mark great success in Singapore
INTERFEL (the Interbranch Association for Fresh French Fruit and Vegetables) is back in Singapore with great success, presenting its latest range of sustainable French apples for fruit lovers in Singapore to enjoy. France has over 100 different apple varieties thanks to its unique climate and fertile soil. Recently, climate change has significantly impacted global agriculture, particularly affecting fruit cultivation. Following a challenging harvest in 2023, Europe’s apple production is … [Read more...] about Fresh from France: Sustainable Apple delights mark great success in Singapore
Exciting initiative from Westfalia Fruit in The Netherlands: Driving sustainability and innovation with tattooed mangoes
Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit is proud to announce the launch of laser etching on mangoes. Driven by its Netherlands-based operations, this initiative eliminates the need for individual plastic PLU stickers. After extensive testing and trials, the uniquely lasered mangoes have been introduced to customers in Europe. Mathijs Benard, Head of Operations Central Europe, who joined the Netherlands-based team in March this … [Read more...] about Exciting initiative from Westfalia Fruit in The Netherlands: Driving sustainability and innovation with tattooed mangoes
