Health claims influence the food and beverage purchasing decisions of most consumers, and are particularly likely to resonate with the youngest, research has shown. Global ingredient supplier Prinova surveyed over 1500 adult consumers in Europe and the US.* Seventy-two per cent said they were more likely to buy a food or beverage product if the packaging mentioned a health benefit. However, this rose to 87 per cent among those aged 18 to 24, and to 80 per cent among those aged 25 to … [Read more...] about Health claims particularly likely to influence younger consumers, Prinova research shows