The 7th edition of the award dedicated to the most innovative Ho.Re.Ca. products kicks off: a springboard for emerging designers and a reference for established brands. The deadline is 30 April 2025. The Ho.Re.Ca. industry is back to growth. In its analysis of a report by FIPE, the Italian association of public establishments, Bain & Company Italy, highlights a 4 to 5 percent revenue increase in 2024. In turn, a McKinsey & Company study shows tourism –a relevant contribution to the … [Read more...] about Smart Label – Host Innovation Award 2025: HostMilano and POLI.design’s international contest gets into full swing