The apple-shaped snack is continuing to achieve excellent sales results in its markets, even winning over young consumers with its positioning and lively, colourful brand identity. It is small and sweet but has a rebellious spirit to change the rules of the category: RedPop®, the apple-shaped snack, is continuing to win over consumers and increase sales in Europe and Asia. This major success is driven by a sweet and juicy apple, ideally sized to take wherever you need a moment to … [Read more...] about RedPop®: success in Europe, Asia, and the UK for the rebel with a sweet heart
Industry
Hershey announces Stacy Taffet as Chief Growth Officer
The Hershey Company (NYSE: HSY) announced Stacy Taffet as its Chief Growth Officer, effective April 14, 2025. In this role, she will be responsible for driving transformative growth strategies across the company's expanding snacks portfolio, which includes iconic brands like Hershey's, Reese's, Jolly Rancher, and Dot's Homestyle Pretzels. Stacy is a seasoned marketing executive with 20 years of transformative leadership experience, including 15 years in consumer-packaged goods (CPG) and a … [Read more...] about Hershey announces Stacy Taffet as Chief Growth Officer
Westfalia Fruit’s Chilean alliance wins UN sustainable development award
Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, has been honored with a United Nations Sustainable Development Goal (SDG) award for its work with the Pro Tiltil Alliance in Chile. The recognition, under SDG 17: Partnerships for the Goals, celebrates the alliance’s efforts in fostering sustainable development through collaborative corporate action. About Pro TilTil Founded in 2006, the Pro Tiltil Alliance brings together nine … [Read more...] about Westfalia Fruit’s Chilean alliance wins UN sustainable development award
