Lubrizol

Lubrizol melt-in-your-mouth Magnesium has highest palate appeal says new study

December 12, 2024 by Asia Food Journal

MAGSHAPE™ orosoluble magnesium earns the highest ratings for sensory properties in blind tasting Barcelona - Lubrizol’s MAGSHAPE™ melt-in-your-mouth magnesium was rated the most palate-pleasing option in a new consumer study. The powdered stick’s superior sensory properties were confirmed in a blind-tasting panel involving 100 participants. MAGSHAPE is a microencapsulated form of magnesium crafted by Lubrizol to redress many of the challenges associated with magnesium … [Read more...] about Lubrizol melt-in-your-mouth Magnesium has highest palate appeal says new study

Lubrizol unveils a melt-in-your-mouth Magnesium prototype

September 11, 2024 by Asia Food Journal

Lubrizol’s latest sample formulation, including MAGSHAPE™ microcapsules, delivers bioavailable magnesium in a small but potent dose. The prototype samples are orosoluble sticks that deliver a single dose of 250mg elemental magnesium (the upper limit of magnesium in a food supplement recommended by the European Food Safety Authority (EFSA)) neatly packed in a small 1.5g sachet of powder. This new prototype formulation presents another opportunity to utilize the MAGSHAPE magnesium … [Read more...] about Lubrizol unveils a melt-in-your-mouth Magnesium prototype

Singapore soft drinks market hits SGD12B as health… Singapore’s soft drinks market has reached a value of SGD…
Barentz announces new distribution partnership with… Barentz, a leading global specialty ingredients solutions provider, is pleased…
“JAPAN’S FOOD” EXPORT FAIR WINTER 2025 opens avenue… Tokyo, Japan — Japan’s dynamic food export industry takes centre…
Olam Agri rewards rubber growers in Indonesia Olam Agri, a leading food, feed, and fibre agri-business, has…
Alternate Futures launches as a fund-backed… Unveiled during Singapore International Agri-Food Week (SIAW), a bold new…
Nexture, the global value-added food ingredients… Held by an independently managed investment company affiliated with Investindustrial,…
Ghodawat Consumer launches india’s first zero-sugar… India’s leading FMCG player, Ghodawat Consumer Limited (GCL), the FMCG…

Subscribe To
Our Newsletter

By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.