Magtein® Magnesium L-Threonate to debut at Vitafoods Magtein®, a highly bioavailable form for magnesium supplementation, is to debut at Vitafoods Europe in the wake of huge success in the US. Magtein®, the proprietary form of magnesium L-threonate – the only effective, bioavailable form of magnesium that can cross the blood-brain barrier and enter the neuron cells – offers significant benefits for both brain and mental health. In multiple clinical studies, it has been found to improve … [Read more...] about America’s magnesium success story hits Europe
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Magtein® wins EU novel food approval – plus exclusivity for five years
Upon an application by North American ingredient supplier AIDP, the European Union has officially authorised the use of magnesium L-threonate as a novel food, which means that it is now fully approved for inclusion in products sold to consumers throughout the EU, offering a new and highly bioavailable option for magnesium supplementation. In a significant move, the European Union determined that the use of the proprietary data on which the authorisation depended is exclusive to AIDP. Only … [Read more...] about Magtein® wins EU novel food approval – plus exclusivity for five years
