Prinova Europe will showcase its functional nutrition capabilities in great-tasting, ready-to-mix beverage concepts targeting consumer trends at Vitafoods Europe (20th to 22nd May in Barcelona). New consumer research by the premix and blends specialist has found that 53 percent of consumers cite great taste as the primary influence on purchase.1 Prinova’s Vitafoods concepts combine trending flavours with functional nutrition and branded ingredients to demonstrate how manufacturers can develop … [Read more...] about Prinova highlights great-tasting, on-trend nutrition solutions at Vitafoods Europe