Health claims influence the food and beverage purchasing decisions of most consumers, and are particularly likely to resonate with the youngest, research has shown. Global ingredient supplier Prinova surveyed over 1500 adult consumers in Europe and the US.* Seventy-two per cent said they were more likely to buy a food or beverage product if the packaging mentioned a health benefit. However, this rose to 87 per cent among those aged 18 to 24, and to 80 per cent among those aged 25 to … [Read more...] about Health claims particularly likely to influence younger consumers, Prinova research shows
Prinova
Prinova to showcase capability for private label sports nutrition at PLMA
Prinova will mark its debut at the PLMA World of Private Label International Trade Show (28th to 29th May in Amsterdam) by highlighting its newly expanded contract manufacturing capabilities for sports nutrition. The leading premix supplier recently opened a new facility in Aylesford, UK. Dedicated to contract manufacturing, the state-of-the-art plant boasts a Matcon IBC blending system and a new packing line featuring a twin-head filler for high-speed tub packing. It also offers technical … [Read more...] about Prinova to showcase capability for private label sports nutrition at PLMA
Consumers want wider range of healthy beverages as they cut back on alcohol, Prinova research finds
Consumers are turning to tea, coffee and energy drinks as they reduce their alcohol intake, Prinova research has shown. The report also suggests that even more drinkers – younger ones in particular – would cut back if a wider range of healthy non-alcoholic beverages were available. To explore current trends in the beverage space, Prinova, the leading provider of bespoke premixes and blends, surveyed 1277 physically active European consumers.* More than four in ten (42.5%) said they had … [Read more...] about Consumers want wider range of healthy beverages as they cut back on alcohol, Prinova research finds
