About one in three consumers say they have purchased sweet potatoes in the last year, The Packer's 2022 Fresh Trends survey reveals. Behind that overall number, Fresh Trends data shows big variations in the frequency of purchases, depending on demographic variables. Age is the biggest influence on the frequency of sweet potato purchases, according to Fresh Trends.  In fact, research shows that 51 percent of consumers over age 60 said they purchased sweet potatoes in the past year. … [Read more...] about Older consumers show sweet potato love, Fresh Trends data reveals