About one in three consumers say they have purchased sweet potatoes in the last year, The Packer's 2022 Fresh Trends survey reveals. Behind that overall number, Fresh Trends data shows big variations in the frequency of purchases, depending on demographic variables. Age is the biggest influence on the frequency of sweet potato purchases, according to Fresh Trends. In fact, research shows that 51 percent of consumers over age 60 said they purchased sweet potatoes in the past year. … [Read more...] about Older consumers show sweet potato love, Fresh Trends data reveals
consumer behaviours
Consumers focus more on proactive health, research shows
According to a study conducted by nutrition company Kerry, consumers across all age groups are becoming even more proactive about their health and wellness. This trend, in effect, is influencing purchasing decisions in food and beverage products. Insights can be read in the company’s e-book, "Functional Health Benefits for Every Generation". Markets are expanding to roll out products that are targeting specific life stages and other demographic categories, like gender. In general, immune … [Read more...] about Consumers focus more on proactive health, research shows
These 5 consumer behaviors are creating opportunities in food and beverage innovation
According to research released by ingredients and flavours supplier ADM, about 60% of consumers around the world intend to boost their overall health and wellness in the next 2 months. More than being passive, people will be more proactive in keeping healthy, in light of the recent COVID-19 pandemic. This means a shift towards more functional nutrition and choosing food with natural or close-to-nature ingredients. ADM also listed these consumer behaviors that companies should take note of … [Read more...] about These 5 consumer behaviors are creating opportunities in food and beverage innovation
