The Department of International Trade Promotion (DITP), Ministry of Commerce, in collaboration with the Thai Chamber of Commerce (TCC) and Koelnmesse (KM), Germany, has announced the return of “THAIFEX – ANUGA ASIA 2025” – Asia’s leading food and beverage trade show – taking place from 27–31 May 2025 at IMPACT Muang Thong Thani. 

The event will provide a platform for entrepreneurs to discover new products and food innovations, explore business opportunities, and gain fresh business perspectives. It also reinforces Thailand’s role as a global leader in the food industry under the Ministry of Commerce’s ‘Thai Kitchen to the World’ policy. Business negotiations will be held across all five days, with the final day open to the general public.

Ms. Sunanta Kangvalkulkij, Director-General of DITP, stated that Thailand holds significant advantages in the food industry, supported by the diversity of its raw materials, the abundance of natural resources, its distinctive food culture, and the adaptability and capabilities of Thai entrepreneurs in responding to global market trends. Building on these strengths, the government has been actively advancing the “Thai Kitchen to the World” policy to elevate Thailand’s food industry to international recognition and to promote the country as the region’s food hub.

As the leading organisation driving Thailand’s trade promotion to the global market, DITP has undertaken more than 700 initiatives to support Thai entrepreneurs, with the goal of generating over 92 billion baht in total trade value and assisting more than 260,000 businesses. DITP’s global network of 58 commercial counsellors continues to work proactively, closely monitoring trade developments. In addition, the department has redefined the Thai SELECT certification, which currently recognises 1,779 establishments worldwide. The new criteria will introduce a ‘Star of Honour’ system, symbolised by an orchid-shaped emblem — a refined mark of culinary excellence from Thailand. 

“THAIFEX – ANUGA ASIA plays a vital role in advancing the department’s mission by providing Thai entrepreneurs with a platform to showcase their potential, explore business opportunities, and gain insights into global industry trends. The event will feature product showcases, cutting-edge technologies, and new innovations, alongside knowledge-sharing sessions, workshops, and international competitions — all of which will strengthen Thailand’s competitiveness on the global stage,” said Ms. Sunanta.

THAIFEX – ANUGA ASIA 2025 has received an overwhelmingly positive response, with interest growing significantly from the previous edition. This year’s show will feature 3,233 exhibitors across 6,205 booths, representing Thailand and more than 56 countries worldwide. Exhibitors will present a wide range of products, including drinks, fine food, food technology, frozen food, fruits and vegetables, meat, rice, seafood, and sweets and confectionery. The event is expected to attract over 90,000 trade visitors from around the globe across five days. The projected value of immediate and within-one-year purchase orders is estimated to exceed 98 billion baht.

“With the strong collaboration of both domestic and international partners — including the Thai Chamber of Commerce and Koelnmesse Germany — THAIFEX – ANUGA ASIA 2025 will be more than just a trade show. It will serve as a regional hub for business collaboration and a driving force in advancing Thailand’s economy towards long-term stability and sustainability,” said Ms. Sunanta.

Dr. Kitsana Vachekrilas, Vice Chairman of the Thai Chamber of Commerce, stated that THAIFEX – ANUGA ASIA presents a significant opportunity for Thai entrepreneurs to expand their presence in the international food and beverage market. Thailand currently ranks 12th in the world for food exports, and the value of food exports in 2025 is projected to reach 1.75 trillion baht — a 6.8% increase from the previous year. This growth aligns with the “Thai Kitchen to the World” policy, which aims to position Thailand as a global hub for food exports.

As the world’s fourth-largest food industry trade show, THAIFEX – ANUGA ASIA plays a crucial role in driving Thailand’s food and beverage sector, providing opportunities for SMEs, start-ups, and large enterprises to connect with importers, buyers, and business partners from across the globe. This year, 1,184 Thai exhibitors are expected to participate, including more than 500 SMEs, reflecting Thailand’s strong potential in product development and international market expansion. In addition, more than 2,000 international exhibitors will take part in the show, representing regions such as East Asia, ASEAN, Europe, the United States, Latin America, and Africa.

This year, THAIFEX – ANUGA ASIA 2025 will place a strong focus on connecting Thai entrepreneurs with major food and beverage megatrends, such as plant-based products, sustainable goods, functional foods, and organic agricultural products — all of which align with the rapidly growing demand in markets such as Europe and China. Exhibitors will have the opportunity to showcase innovative products that respond to evolving consumer needs and expand their reach onto the international stage.

“Building on last year’s success, one notable example involved an SME exhibitor who, despite showcasing in a small booth, won the THAIFEX – ANUGA tasteInnovation Award at THAIFEX – ANUGA ASIA 2024. The award was then used to strengthen their brand and successfully secure a trade deal with a buyer from India. This highlights that THAIFEX – ANUGA ASIA is not only a platform for business negotiations, but also a space that inspires and creates new opportunities for Thai entrepreneurs to access the global market,” said Dr. Kitsana.

Mr. Mathias Kuepper, Managing Director and Vice President of Koelnmesse Asia Pacific, reaffirmed the show’s strategic role as Asia-Pacific’s central meeting point for the global food and beverage industry. “What sets THAIFEX – ANUGA ASIA apart is its ability to reflect the region’s fast-evolving consumer landscape and accelerate product innovation at scale,” he said. “This is where new products are developed based on emerging trends — where bold ideas move from concept to commercialisation.”

The 2025 edition brings together returning industry leaders from across Asia-Pacific, Europe, North America, and the Middle East, while welcoming first-time participation from Central Asia, Africa, and Eastern Europe — including exhibitors from Slovenia, Kyrgyzstan, and Slovakia. With exhibitor booths sold out well ahead of the event and a growing waitlist, demand continues to outpace supply, reinforcing the show’s relevance as a sourcing and trend barometer for the region. New pavilions from Australia, Hong Kong, and the Netherlands will also join the lineup, expanding sourcing opportunities for regional buyers.

Buyer engagement will reach new levels this year, with nearly 80 percent of participants in the Hosted Buyer Programme attending for the first time. These include key decision-makers from Indochina and Southeast Asia, alongside major retail players such as AEON (Japan), Angliss (Hong Kong), and Choithrams (UAE), highlighting the show’s role in unlocking market access and forging cross-border partnerships within the region.

The 2025 special and supporting events will also amplify innovation through curated showcases, including the THAIFEX – ANUGA Taste Innovation Show, THAIFEX – ANUGA Startup, THAIFEX – ANUGA Trend Zone in collaboration with Innova Market Insights, Future Food Experience+, and the Alternative Protein Taste & Flavour Challenge, and Halal and Organic Showcases. These initiatives spotlight the rise of purpose-driven innovation — from AI-powered product development to plant-based nutrition and functional foods that support sleep, cognition, and overall well-being. As Asia plays a defining role in global food trends, THAIFEX – ANUGA ASIA offers a timely window into the innovations transforming what — and why — we consume.

For more information about THAIFEX – ANUGA ASIA 2025, please contact the Department of International Trade Promotion (DITP) at 1169 or visit www.ditp.go.th. Visitors can pre-register at https://registration.thaifex-anuga.com/el/9An5Wm. Trade days will take place from 27–30 May 2025, from 10:00 to 18:00 hrs., while the trade and public day will be held on 31 May 2025, from 10:00 to 20:00 hrs., at IMPACT Challenger Halls 1–3 and IMPACT Exhibition Center Halls 5–12, IMPACT Muang Thong Thani.