THAIFEX – ANUGA ASIA 2025 sees overwhelming interest from international exhibitors and buyers, with results that demonstrate its dominance as Asia’s largest and most internationally represented F&B trade event, from the debut of new-to-market products to the success of dealmaking.

THAIFEX – ANUGA ASIA 2025, Asia’s largest international F&B trade event, concluded last week in Bangkok, Thailand, with strong global representation from around the world, welcoming 88,349 unique trade visitors, industry players, thought-leaders, and C-suite executives from 143 countries/regions to discuss the future of food innovations and unlock new business opportunities across regions.

Organised by the Department of International Trade Promotion, Ministry of Commerce, Thailand (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse, THAIFEX – ANUGA ASIA 2025 saw an expanded international presence, with 3,231 exhibitors from over 57 countries and regions.

Mathias Kuepper, Managing Director and VP Asia-Pacific, Koelnmesse, said, “THAIFEX – ANUGA ASIA has solidified its position over the years to become the top F&B show in Asia, with more than two-thirds of our exhibitors coming from abroad, reaffirming our position as a regional leader and global strategic hub. In fact, we have already started receiving applications for booth spaces from companies who are keen to join us next year and repeat exhibitors who have seen success in growing their business and building their network beyond this region.”

Increased global participation

This year’s edition saw first-time participations from 10 markets across Central Asia, Africa, and Eastern Europe, such as Monte Rosso from Slovenia, Lindo Confectionery from Uzbekistan, and many more. Australia, Hong Kong, and the Netherlands also showcased new pavilions at the event, expanding the event’s global sourcing footprint.

On the show floor, exhibitors reported strong business outcomes across diverse regions.

“Over the last few days, we have met with more than 100 meetings and have had the opportunity to close new deals with markets in Southeast Asia, Bangladesh, Australia, India and Israel, valued at USD 1 million,” said Daniel Do Minh Ramos, Sales Manager of Empresas Aquachile S.A.

“We are very excited to be at THAIFEX- ANUGA ASIA this year because it allows us to showcase our products to new customers around the world. This year, we have clinched 8 new customers from West Africa, Europe and USA, who ordered 25 containers of products valued at USD 500,000. We continue to see growing interest from new leads and expect to firm up more deals beyond the show,” said Steve Pham, Sales Director of Nam Viet Foods & Beverage JSC.

“We came to THAIFEX – ANUGA ASIA with panettone as our focus, but were pleasantly surprised by the level of interest in our Brazilian protein range – including fish, pork, and beef,” said Antonio Carlos di Gaspero, Accounts Director of WTS Trade. “So far, we’ve made six solid connections with leading companies from the Maldives, Japan, the Philippines, and even a major supermarket chain in Thailand. One of those has already resulted in a confirmed deal worth USD 45,000.”

Adding to the strong show floor momentum was the Trade Mission and Hosted Buyers programme, which brought in over 2,117 industry leaders, new players, and key decision-makers from 40+ countries/regions coming together for pre-arranged meetings, many of whom are participating for the first time and coming from locations such as Indochina. These meetings are specially curated with the help of the organisers to promote better matching and drive better outcomes. 

“I am thrilled to be here at THAIFEX – ANUGA ASIA here because it connects us to the right people who are aligned with our core values around sustainability, organic food and a healthier planet. This trade show allows us to forge great friendships and connections to reach more customers who share the same values of running a sustainable business.” said Anni Brownjohn, Founder and Managing Director of Ozganics Australia, a first-time exhibitor at THAIFEX – ANUGA ASIA.

Some exhibitors have intentionally selected THAIFEX – ANUGA ASIA as the launchpad to debut their latest products, because of the show’s focus on the future of food.

“We chose to debut Pro+inMee, our high protein noodles formulated with superfood ingredients, at THAIFEX – ANUGA ASIA because it’s the ideal platform to connect with buyers who are actively looking for functional, health-forward innovations,” said Kelly Eng, Sales & Marketing Director of Morning Arch. “We’ve seen strong interest across our range, including a major deal with a top German company, and being recognised with a tasteInnovation Award made this debut even more meaningful.”

At the Future Food Experience+ programme, with 74 speakers leading 27 sessions of talks and panel sessions. The fully-packed sessions saw a total of 4,966 unique attendees, learning about topics such as the advancements in nutrition, sustainable processing, deep tech innovations, and F&B trends.

“THAIFEX – ANUGA ASIA allows me to not only showcase my products to potential buyers, but also the opportunity to hear about the latest trends driving the global markets at Future Food Experience+. I get to hear from industry leaders and academics first-hand on the market studies they are doing, based on actual consumer feedback, which is very beneficial for product owners like me,” said Dr Asli Zulig, Founder & CEO of Pacha.

The 11th Thailand Ultimate Chef Challenge (TUCC), endorsed by the World Association of Chefs’ Societies (WACS), saw 452 professional and rising talents, including university students from various countries such as Pakistan, who can utilise this opportunity to obtain certification from WACS, demonstrating that THAIFEX – ANUGA ASIA goes beyond food experiences to groom future chefs.

“This is my fourth time competing in TUCC. I didn’t win any medals in my first year, but I’ve grown over time, and this year, I received multiple awards,” said Natthapol Khunyodying, Chiang Mai Chefs Association. “So this award is more than just recognition, it’s proof that I’m capable. It reflects my personal growth and marks an important step forward in my professional journey.”

THAIFEX – ANUGA ASIA 2026 will return on 26 – 30 May 2026, bigger, better, and bolder, with an extra hall added to spotlight commercially-viable innovations and trends, underscoring the show’s commitment to shaping the next phase of F&B growth in Asia. For more information and updates on upcoming events, please visit https://thaifex-anuga.com/