- The GrowHub Innovations Company will be ManukaLife’s appointed distributor of select premium-grade manuka honey, royal jelly, and oil products in Southeast Asia and China
- The Singapore-based ecosystem builder will provide ManukaLife with its Web-3 and AI-powered tools to enable traceability and authentication of its products
- It will also provide ManukaLife with data analytics and insights to help the Western Australian understand customer preferences in the region
Singapore, 23 November 2022 – Singapore’s one-stop farm-to-table solution for food traceability and data analytics, The GrowHub Innovations Company (“The GrowHub”) today announced its strategic partnership with ManukaLife–Western Australia’s high-grade manuka plantation developer and producer of premium-grade manuka products.
The GrowHub will be ManukaLife’s appointed distributor for some of its premium-grade manuka honey, royal jelly, and oil products in Southeast Asia and China. Shoppers will now be able to purchase ManukaLife’s famed Manuka honey, Royal Jelly and Propolis sachets, and Medicated Throat Spray. Other products will be available on The GrowHub partner retail channels in Singapore, Indonesia, Malaysia, and China, as well as from its own ecommerce shop.
To support the distribution of its products, The GrowHub will provide ManukaLife with its Web-3 technology framework that enables traceability and authentication of its products using machine learning and artificial intelligence, which automatically detects imitations and suspicious behavior. Stakeholders from origin to destination can easily trace the product’s history along the supply chain and validate its authenticity.
In addition, The GrowHub will also provide ManukaLife customer analytics to understand the reception of its products in the markets. Through data available via The GrowHub, ManukaLife will gain a better understanding of the perception of the product by consumers, identify optimal product pricing, and generate other key insights that will help them better market their products to customers in the region.
Lester Chan, CEO of the GrowHub Innovations Company, mentioned, “We have always placed our focus in the Southeast Asia and North Asia region. This partnership with ManukaLife has given us the opportunity to look beyond traceability, minimising chances of product counterfeiting in order to protect brands and build trust and confidence among our consumers. In a short span of time, GrowHub has seen massive growth and traction among such premium food brands in our portfolio. With the onboard of more brands, we are committed to innovating our technology in the long term”.
“Building a reliable distribution channel for our high-value products is key to the success of ManukaLife. Thus, we make it a point to partner with only the most reputable e-commerce platforms and supply chain enablers who are industry experts in the marketing and sale of complex and delicate products such as ours. We are delighted to work with The GrowHub and maximize its Web3 ecosystem to guarantee the integrity and authenticity of our high-grade Manuka honey and oil products as they make their way to our customers in Southeast Asia,” said Paul Callander, Managing Director, ManukaLife.
The GrowHub’s partnership with Western Australia’s ManukaLife aligns with the former’s goal of providing access to the Asia Pacific market and making emerging technologies available to food producers of all sizes. Early this year, it signed a 5-year lease agreement with the Food Innovation Precinct Western Australia (FIPWA) to establish Western Australia’s first food innovation centre, creating a corridor between Singapore and Australia for agri-innovation, research, and commercialisation of food products. It also enables Australian food companies and producers to gain access to blockchain technologies that enhance traceability and safeguard food authenticity.
About The GrowHub Innovations Company
The GrowHub Innovations Company (www.thegrowhub.co) is Asia Pacific’s only Web 3-enabled technology plug-and-play ecosystem builder focusing on food traceability and carbon credits. The GrowHub has strong and exclusive relations with the government bodies in Western Australia and Singapore – Food Innovation Precinct Western Australia (FIPWA) and PEEL Development, Shire of Murray. Currently, in eight markets across Australia and the Asia Pacific, The GrowHub offers access to trusted premium products at affordable rates through developing new agri-food and blockchain technologies emerging from our innovation centre at FIPWA. With the capital, network, and expertise, we use technology to improve the experience of “farm-to-fork”. From crunching data to enable producers to improve yields to leveraging statistics to enable better transportation of produce, to the information on the quality of food you pay for at the table, our blockchain technology allows for full food traceability across the supply chain – so that you can trust in the food you eat.
To find out more about GrowHub please visit: https://thegrowhub.co/
ManukaLife is a Western Australian company that develops high-grade Manuka honey and oil plantations for the development and production of natural science-based value add products. These are developed for the medical, pharmaceutical, cosmetic, and nutraceutical industries. These products are created based on science, research, and our unique positioning in the bio-secure region of Western Australia.
We are expertly positioned at the cross-section of Australian innovation, agriculture, bioscience, and our own plant breeding technologies to foster a sustainable Manuka industry in Australia that has a global reach, influence and success. Our goal is to become one of the largest Manuka plantation growers in Australia, producing world-class Manuka and developing high-value natural science-based products with fully integrated supply chains.