The FMCG arm of Sanjay Ghodawat Group, GCL’s To Be Honest (TBH) Foods, celebrates 10 successful years of making snacks healthy and unique!

The healthy snacks market in India is gaining momentum, driven by the rising demand for healthy, natural, organic, vegan, and gluten-free products among consumers. In FY2024, India’s healthy snacks market was valued at USD 2.67 billion and is expected to reach USD 4.95 billion by FY2032 at a CAGR of 8.03 percent during the forecast period, according to a report by Markets & Data. Capitalizing on this momentum of progress, one of India’s leading D2C Healthy Snack Brands, To Be Honest (TBH), has announced its goal to reach INR 50 Crore in revenue by 2028, through market expansion, evolving consumer preferences, and a growing focus on health and wellness. To Be Honest, a brand of Ghodawat Consumer Limited, the FMCG division of the Sanjay Ghodawat Group, is celebrating its 10th successful year in the industry. They offer a range of healthy and unique vegetable and fruit snacks that are innovatively curated using the innovative Vacuum Cooking process. Their snacks retain over 90 percent of the nutrients of raw vegetables and fruits.

Salloni Ghodawat, Chief Executive Officer (CEO), Ghodawat Consumer Limited, says, “As we celebrate a decade of innovation and inclusivity in the healthy snacks market, our ambitious goal of reaching 50 Crore in revenue by 2028 reflects our commitment to enhancing the snacking experience for all. We are excited to lead the charge in promoting healthier choices while meeting the evolving preferences of consumers. Our customer-focused strategy has been crucial in adapting to shifting consumer preferences and needs. The journey has just begun, and we are determined to make snacking fun and a healthy alternative for all.”.

To Be Honest (TBH) was acquired by the impulse division of Ghodawat Consumer Limited (GCL) in 2023 to enhance the consumer experience and to position TBH as the leading brand in the global healthy snacking market. This strategic acquisition has significantly boosted TBH’s growth, solidifying its position in the market as one of the top and most popular brands in this sector. GCL has further advanced the brand’s success by expanding its product range to include low-calorie snacks alongside existing food offerings, as well as improving distribution and availability across various outlets throughout India. Currently, TBH’s products can be found in over locations across 30 cities and are exported to more than 13 countries. The brand is present on various online platforms, including Blinkit, Big Basket, Amazon, Swiggy Instamart, Flipkart Minutes, and Zepto. Additionally, it is available offline in popular retail stores and outlets such as Reliance Fresh, Modern Bazar, Le Marche, Spencer’s, Nature’s Basket, Foodhall, and MagSon.

Founded in 2013, GCL has prioritized continuous product innovation, customer-centricity, affordability, and quality, which has helped create a distinctive brand identity. By focusing on customer satisfaction and adapting to market trends, GCL has enhanced TBH’s position in the industry. As GCL celebrates a decade of TBH, the company is setting ambitious goals for expansion and innovation, aiming to achieve a target revenue of 2500 Crore within the next three years. GCL will continue to pursue its mission of developing a portfolio of healthy, unique, and delicious crunchies.

About Ghodawat Consumer Limited (GCL) 

Ghodawat Consumer Limited, the FMCG arm of Sanjay Ghodawat Group, has been a trailblazer in the consumer goods sector since 2003. The company operates under the umbrella brand ‘Star’, offering a diverse range of products that include refined oils, atta (wheat flour), rice, beverages, and savoury snacks, all catering to various everyday consumer needs. Its portfolio also includes premium, value-added brands like TBH (100% real vegetable snacks brand) and Coolberg (India’s leading non-alcoholic beer brand). GCL’s offerings are available in more than 250,000 outlets across 120 cities and on all e-commerce and quick commerce platforms in India. The company also exports its products to over 17 countries across the globe.

Website- https://ghodawatconsumer.com/

About Sanjay Ghodawat Group (SGG)

Sanjay Ghodawat Group (SGG) is a diversified conglomerate with operations spanning various high-value business verticals such as Aviation, Consumer Products, Education, Energy, Realty and Retail. Since its founding in 1993, SGG has witnessed impressive growth under the splendid stewardship of its Founder and Chairman, Mr. Sanjay Ghodawat. It has a strong base of millions of customers globally, with employee strength of over 11,000 and a student base of over 21,000. SGG is moving ahead with great vigour and bringing significant changes in people’s lives with its wide range of high-quality products and services.

Website- www.ghodawat.com