Tetra Pak exhibition highlights comprehensive innovation, differentiation, and optimisation capabilities designed to help food and beverage manufacturers thrive amid a rapidly evolving market.

 Tetra Pak, a world-leading food processing and packaging solutions company, invites food and beverage (F&B) leaders to THAIFEX – Anuga Asia 2025, to discover and unlock growth through its end-to-end range of innovative solutions.

Positioned as Asia’s most influential platform for food and beverage innovation and industry-defining partnerships, THAIFEX – Anuga Asia 2025 is an ideal opportunity for F&B manufacturers and brands to discover Tetra Pak growth-enabling solutions that directly address emerging consumer preferences across key categories, particularly in ready-to-drink (RTD) coffee, food supplement nutrition, and shelf-stable food products.

As Singapore strengthens its position as Asia’s launchpad for food innovation, Tetra Pak’s participation at THAIFEX – Anuga Asia 2025 highlights its commitment to shaping the future of food manufacturing in the region. Since 2016, Singapore’s Food Manufacturing Industry Transformation Map 2025 has driven progress across the value chain, from launching over 650 new products through FoodInnovate to enabling nearly 480 automation and digitalisation projects^[1]. Backed by world-class R&D capabilities, progressive regulations, and deep consumer insight partnerships, Singapore has become the testing ground of choice for global brands entering Asia. With 80% of Singaporeans willing to pay more for low-carbon options and more consumers shifting toward mostly plant-based diets^[2], Tetra Pak is uniquely positioned to help F&B brands meet evolving demands with speed, resilience, and impact.

Under the theme “Unlocking Growth”, Tetra Pak’s exhibition will feature three distinct concepts – Innovate to Elevate, Differentiate to Stand out, and Optimise for Efficiency, representing strategic pillars that drive growth in the food and beverage industry.

The Innovate to Elevate Zone showcases Tetra Pak’s collaborative approach to product development, showing the journey from consumer insights to market-ready innovations. Visitors will experience how proprietary tools like Demand Space and Trendipedia transform opportunities identified into innovative product concepts. The zone also features Tetra Pak’s ingredient solutions for on-trend categories with interactive displays demonstrating how Tetra Pak’s Customer Innovation Centre (CIC) and Product Development Centre (PDC) serve as enablers that transform these concepts into reality.

At the heart of this experience is the interactive Tasting Bar, where visitors can sample RTD coffee, ready-to-eat meals, and nutritional supplement beverages—all product types that have growing demand among Singaporean consumers. Singapore’s $12 billion soft drinks market has seen a 16% surge in low-sugar tea sales, highlighting a shift towards functional and health-conscious beverages^[3]. Tetra Pak’s support in developing beverages with added probiotics, vitamins, and minerals positions it as a valuable partner for Singaporean brands responding to increasingly discerning health-focused consumers.

The Differentiate to Stand out zone spotlights Tetra Pak’s innovative aseptic carton packaging portfolio, including Tetra Prisma® Aseptic for premium on-the-go beverages and Tetra Recart® for food products that offer advantages such as lighter weight, better convenience, improved environmental performance, and omnichannel retail compatibility. The sustainable packaging portfolio also includes innovative bio-based caps and carton packages made from plant-based materials, enabling brands to elevate consumer experiences while addressing environmental challenges. These solutions align with growing sustainability preferences in Singapore. According to a 2023 study by the Singapore Environment Council, 65% of Singaporeans are concerned about the environmental impact of their food choices, with many prioritising brands that reflect their environmental values^[4].

The Optimise for Efficiency zone highlights Tetra Pak’s advanced production technologies and digital solutions that enhance manufacturing processes and product quality. The company’s automation and digitalisation systems provide real-time monitoring capabilities, supporting smart, scalable operations while reducing energy consumption and waste during production.

Complementing the exhibition, Tetra Pak will deliver an exclusive 30-minute presentation at the Future Food Experience+ panel on May 29, 2025, at 11:00 AM. Drawing from Tetra Pak’s Trendipedia 2025 report, the session will explore two out of six consumer trends that are reshaping the future of the food and beverage industry: Green by Default and Hyper Convenience. Attendees will also discover how these emerging consumer behaviours can translate into market-ready opportunities for businesses. 

Across Malaysia, Singapore, the Philippines, and Indonesia, consumers are increasingly seeking healthier, more sustainable, and convenient food and beverage options. These trends are reshaping how brands approach product development across the region. At Tetra Pak, we work closely with our customers to turn insights into action by offering end-to-end support that spans ideation, testing, and scaling. THAIFEX – Anuga Asia 2025 is an exciting platform for us to showcase how we help brands unlock new growth opportunities and bring relevant, future-ready innovations to market,” said John Jose, Marketing Director, Tetra Pak, Malaysia, Singapore, Philippines, and Indonesia.

Tetra Pak’s continued investment in Southeast Asia and the wider Asia-Pacific (APAC) region reflects its strong commitment to long-term partnerships and regional growth. Its newly launched Customer Innovation Centre (CIC) in Bangkok is designed to support F&B brands across APAC, providing end-to-end innovation capabilities — from uncovering consumer insights to developing, testing, and scaling new products. Together with the upcoming Product Development Centre (PDC) in Rayong, set to open in 2026, these facilities enhance Tetra Pak’s ability to co-create with customers, helping them respond faster to changing consumer needs and bring new ideas to market across the region.

Food and beverage manufacturers, entrepreneurs, retailers, and industry professionals are invited to visit Tetra Pak at Booth 1-UU01, IMPACT Challenger Hall 1, and are encouraged to join its insightful presentation at the Future Food Experience+ panel on May 29, 2025.

The THAIFEX-Anuga is held from May 27-31, 2025, at IMPACT Challenger Hall 1, Booth # UU01, in Bangkok, Thailand. For more information about Tetra Pak’s participation and event registration, please visit here.

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About Tetra Pak 

Tetra Pak is a world-leading food processing and packaging solutions company. Working with our customers and suppliers, we provide access to safe, nutritious food for hundreds of millions of people in more than 160 countries every day.

With over 24,000 employees worldwide, we commit to making food safe and available, everywhere, and we promise to protect what’s good: food, people, and the planet. 

More information about Tetra Pak is available at www.tetrapak.com.

1 Press Release: Food Manufacturing Sector to Benefit From New Growth Strategies in Refreshed Industry https://www.mti.gov.sg/-/media/MTI/ITM/Lifestyle/Food-Manufacturing/Press-Release-Food-Manufacturing-sector-to-benefit-from-new-growth-strategies-in-refreshed-Industry.pdf 

2 FoodInnovate, Enterprise Singapore https://www.enterprisesg.gov.sg/industries/food-manufacturing/foodinnovate 

3 Singapore Business Review. Singapore soft drinks market hits $12b https://sbr.com.sg/food-beverage/news/singapore-soft-drinks-market-hits-12b 

4 The Impact of Consumer Food Choices on Singapore’s F&B Growth https://kadence.com/en-sg/the-impact-of-consumer-food-choices-on-singapores-food-and-beverage-growth/