• Skip to main content
  • Skip to primary sidebar

Westfalia Fruit acquires Belgian avocado products company Syros

Asia Food Journal
Leaderboard of Asia Food Journal
  • Home
  • Latest News
  • Channels
    • Packaging
    • Processing
    • Ingredients
    • Industry
    • Automation
    • Guest Posts
    • Market Trends
  • Subscribe
  • Advertise
  • Event Calendar
  • Contact Us
    • Submit Guest Posts
Share




Westfalia Fruit acquires Belgian avocado products company Syros

January 7, 2025 by Asia Food Journal

Westfalia acquires Syros

Courtesy of Westfalia Fruit

Westfalia Fruit, a global leader in the avocado industry, has completed the acquisition of Syros, a Belgian-based manufacturer of avocado products serving the European food and service industry as well as retail sectors.

For over 30 years, Syros has been producing high-quality avocado-based products for major European supermarkets, restaurant chains, and meal box companies. The company supplies both private-label and branded products with a focus on convenient, healthy, and sustainable food solutions. Across its portfolio, which contains a wide range of guacamole varieties, there is a strong emphasis on the health and nutritional benefits of avocados.

Leaderboard of Asia Food Journal

Wim Destoop, Regional President Europe at Westfalia Fruit, commented: “This acquisition strengthens our value-added business in Europe and aligns perfectly with our growth strategy. Syros has been a trusted partner for many years, with Westfalia supplying a high percentage of their raw materials. Their commitment to quality and sustainability mirrors our own values, making this a natural next step for both companies.”

The integration with Syros will enhance Westfalia’s presence in the European market while maintaining the high standards both organizations are known for. Pieter Casneuf, CEO of Syros, added: “For three decades, Syros has focused on ‘making food happen’ by providing flavourful, high-quality food in a sustainable way. Joining Westfalia, with whom we have worked together already for many years, will enable us to continue this mission with even greater capabilities and reach.”

Syros’s operations and brands, including the professional market brand Syros and consumer market brand Wonky, will now become part of Westfalia. The acquisition also includes a significant private label development enterprise, which revolves around creating innovative concepts and recipes tailored to client requirements.

Westfalia operates in 17 countries across five continents. This latest development is part of an ongoing strategy to expand the company’s global presence while maintaining its commitment to sustainable agricultural practices and responsible corporate citizenship.

Other Topics: avocado, Industry, Syros, Westfalia Fruit

Related Articles

  • agtech startup of the year

    Courtesy of AgTech Breakthrough

    CH4 Global selected as international AgTech Startup of the Year 
  • Participants of Foodics Folks showing off their certificates.

    Courtesy of Foodics

    Foodics returns with the second edition of “Foodics Folks” summer internship program to train students in restaurant management and operations
  • living income in the Food Agri and Food Retail sectors

    Courtesy of ofi

    ofi recognised as the most advanced company on living income in the Food Agri and Food Retail sectors  
  • Mr Beast Burger

    Courtesy of Xolutions

    Xolutions brings MrBeast Burger to Singapore 
  • agricultural retail

    Courtesy of Elder's

    Elders Rural Services, Toowoomba’s brand new branch by RKL Building, sets new standard for agricultural retail excellence
  • Guests flock at the Private Label Middle East event

    Courtesy of Private Label Middle East

    Private Label Middle East returns as the ultimate launchpad for sourcing and scaling brands




Primary Sidebar

Stay Connected

Your browser does not support the video tag. Learn More

Trending News

  • limited edition Pocky durian and Pocky ondeh-ondeh flavoursPocky launches limited edition Pocky durian and… This National Day season, Glico is marking Singapore’s 60th birthday…
  • soft drinks marketSingapore soft drinks market hits SGD12B as health… Singapore’s soft drinks market has reached a value of SGD…
  • Starbucks TaiwanStarbucks Taiwan unveils its largest flagship store… A one-of-a-kind destination blending coffee exploration, culinary innovation, and sustainable…
  • asparagopsis seaweed‘Better Beef’ on Adelaide shelves in world first  A milestone is being celebrated in the emissions reductions race,…
  • Fi Asia Thailand 2025Fi Asia Thailand 2025 registration opens:… Organisers expect a record-breaking showcase of ingredient innovations from 17-19…
  • Kerry Jakarta officeKerry expands innovation footprint in Southeast Asia… Kerry, a global leader in taste and nutrition, officially opened…
  • AgridenceAgridence transitions to founder-led governance,… Additional funding allows Agridence to better deliver its traceability modules…

Subsribe to Our News Letter

Subscribe To
Our Newsletter


By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

© 2025 Harvest Information. All rights reserved. Privacy Policy.

Disclaimer: Translations on this website are automated using Google Translate. While we strive for accuracy, please be cautious, as machine translations may contain errors. For critical or sensitive content, consider seeking professional human translation. We are not liable for any reliance on the translated content.

Become an F&B industry insider

Your go-to resource for all the latest trends, innovations, and news about the food and beverage industry!

 

By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.