• Skip to main content
  • Skip to primary sidebar

Westfalia Fruit: Building the Orchard of the Future today

Asia Food Journal
Leaderboard of Asia Food Journal
  • Home
  • Latest News
  • Channels
    • Packaging
    • Processing
    • Ingredients
    • Industry
    • Automation
    • Guest Posts
    • Market Trends
  • Subscribe
  • Advertise
  • Event Calendar
  • Contact Us
    • Submit Guest Posts
Share




Westfalia Fruit: Building the Orchard of the Future today

October 23, 2023 by Asia Food Journal

Orchard of the Future

Courtesy of Westfalia

Westfalia Fruit, a renowned multinational supplier of avocados and an array of fresh fruits, unveiled, for the first time in virtual reality, its visionary “Orchard of the Future” at Fruit Attraction 2023 in Madrid. This innovative project represents a pivotal advancement in avocado cultivation, underpinned by over 40 years of research and a commitment to sustainable practices. 

Sustainability has been at the heart of Westfalia Fruit’s mission from its inception 74 years ago. Dr. Merensky’s vision, encapsulated in the motto “To Do Good,” serves as the guiding principle for the entire organisation. Today, operating in 17 countries across five continents, Westfalia Fruit remains committed to advancing sustainable agricultural practices. The Orchard of the Future project is the manifestation of this enduring commitment. It encompasses four pivotal focus areas, each with far-reaching implications for the entire avocado industry.

Leaderboard of Asia Food Journal

Pioneering Research for Sustainable Agriculture

Westfalia Fruit, a leader in applied research, hosts the largest privately funded subtropical fruit research organization globally. The heart of this effort is the “Orchard of the Future,” spanning 13 hectares within the Westfalia Fruit Estate in Tzaneen, South Africa. This orchard serves as a living laboratory, allowing researchers to bridge the gap between laboratory studies and real-world agricultural challenges.

Four Key Focus Areas: A Blueprint for Sustainable Farming

The Orchard of the Future at the Kiaat farm has a clear mandate: to develop and refine sustainable farming practices for the avocado industry, focusing on four critical areas—water usage, environmental management, disease control, and genetic efficiency.

Dr. Zelda van Rooyen, Research Manager at Westfalia Technological Services, emphasizes the unique strength of Westfalia Fruit. Real scientists are hard at work in 50 hectares of orchards, where nature throws its challenges, providing invaluable real-life experience. The dedication of these experts is complemented by the vast scale of thousands of hectares of commercial orchards.

The Orchard of the Future project at Westfalia Fruit is on a mission to redefine the future of avocado cultivation. This visionary project tackles a broad spectrum of challenges facing modern agriculture, including climate change and resource scarcity. It aspires to lead the avocado industry toward a sustainable and prosperous future.

A defining feature of this project is its commitment to research and experimentation. Westfalia Fruit’s Orchards of the Future provide an expansive canvas where various growing conditions and stresses can be meticulously studied. This resource allows researchers to monitor and assess tree responses, ultimately enhancing our understanding of avocado cultivation and optimising various factors.

An Evolving Journey

The Orchards of the Future are not static; it is an evolving project. Agriculture is a dynamic field, and this initiative adapts to meet changing challenges and opportunities. It serves as a dynamic platform for testing emerging technologies and state-of-the-art practices, adhering to the principles of experimentation, demonstration, and eventual commercialisation.

Global Significance

While rooted in South Africa, the Orchards of the Future extend their significance worldwide. Experimentation with these technologies in diverse climatic zones and soil types is vital to ensuring their global applicability.

Dusa Rootstock: A Remarkable Success

Westfalia Fruit’s pioneering work is not self-serving; it benefits the entire avocado industry. One standout example of Westfalia Fruit’s research is developing the disease-tolerant Dusa rootstock. Three decades ago, avocado orchards faced disease pressures, leading to a patchwork of dying and healthy trees. Today, the industry’s success owes much to these disease-tolerant rootstocks, a testament to Westfalia Fruit’s pioneering research.

Advancing Genetic Efficiency

For nearly 45 years, Westfalia Fruit has been at the forefront of developing avocado cultivars and rootstocks that thrive in their natural environment. The Orchard of the Future complements this work by conducting large-scale trials of new crop materials, monitoring how new cultivars and rootstocks respond to the environment, and testing new planting densities. The success of trials like GEM®, a protected cultivar with remarkable fruit quality, promises high-density planting possibilities.

A Global Outlook

Westfalia Fruit’s commitment to research and development is unparalleled. With a team of leading industry scientists and agronomists, the company can develop, test, and trial innovative solutions both in the lab and the field. As a global company, Westfalia Fruit shares its learnings across its growing footprint, spanning the Americas, Asia, and Europe.

“Westfalia Fruit’s Orchards of the Future initiative exemplifies a commitment to pushing the boundaries of avocado cultivation. Through continuous research, experimentation, and knowledge sharing, this project is poised to revolutionize the industry.” mentioned Dr. Zelda van Rooyen, research manager at Westfalia “It pays homage to the enduring legacy of the company’s founders and their dedication to sustainable and innovative avocado farming practices, ensuring a fruitful and prosperous future for all growers.” added Zelda.

Other Topics: avocados, fresh fruits, Fruit Attraction 2023, Industry, Orchard of the Future, Westfalia Fruit

Related Articles

  • Participants of Foodics Folks showing off their certificates.

    Courtesy of Foodics

    Foodics returns with the second edition of “Foodics Folks” summer internship program to train students in restaurant management and operations
  • living income in the Food Agri and Food Retail sectors

    Courtesy of ofi

    ofi recognised as the most advanced company on living income in the Food Agri and Food Retail sectors  
  • Mr Beast Burger

    Courtesy of Xolutions

    Xolutions brings MrBeast Burger to Singapore 
  • agricultural retail

    Courtesy of Elder's

    Elders Rural Services, Toowoomba’s brand new branch by RKL Building, sets new standard for agricultural retail excellence
  • Guests flock at the Private Label Middle East event

    Courtesy of Private Label Middle East

    Private Label Middle East returns as the ultimate launchpad for sourcing and scaling brands
  • QB Food appointed as the official distributor for Lamb Weston

    Courtesy of Lamb Weston

    QB Food appointed as the official distributor for Lamb Weston in Singapore 




Primary Sidebar

Stay Connected

Your browser does not support the video tag. Learn More

Trending News

  • limited edition Pocky durian and Pocky ondeh-ondeh flavoursPocky launches limited edition Pocky durian and… This National Day season, Glico is marking Singapore’s 60th birthday…
  • Starbucks TaiwanStarbucks Taiwan unveils its largest flagship store… A one-of-a-kind destination blending coffee exploration, culinary innovation, and sustainable…
  • asparagopsis seaweed‘Better Beef’ on Adelaide shelves in world first  A milestone is being celebrated in the emissions reductions race,…
  • Fi Asia Thailand 2025Fi Asia Thailand 2025 registration opens:… Organisers expect a record-breaking showcase of ingredient innovations from 17-19…
  • Kerry Jakarta officeKerry expands innovation footprint in Southeast Asia… Kerry, a global leader in taste and nutrition, officially opened…
  • soft drinks marketSingapore soft drinks market hits SGD12B as health… Singapore’s soft drinks market has reached a value of SGD…
  • Plant-based snackingThe snacking category goes plant-based: Growth… Hamburg, August 2025 – Increased mobility, flexible work schedules, and…

Subsribe to Our News Letter

Subscribe To
Our Newsletter


By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

© 2025 Harvest Information. All rights reserved. Privacy Policy.

Disclaimer: Translations on this website are automated using Google Translate. While we strive for accuracy, please be cautious, as machine translations may contain errors. For critical or sensitive content, consider seeking professional human translation. We are not liable for any reliance on the translated content.

Become an F&B industry insider

Your go-to resource for all the latest trends, innovations, and news about the food and beverage industry!

 

By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.