• Skip to main content
  • Skip to primary sidebar

Westfalia Fruit expands its reach into three key Asian markets: Japan, India, and China

Asia Food Journal
Leaderboard of Asia Food Journal
  • Home
  • Latest News
  • Channels
    • Packaging
    • Processing
    • Ingredients
    • Industry
    • Automation
    • Guest Posts
    • Market Trends
  • Subscribe
  • Advertise
  • Event Calendar
  • Contact Us
    • Submit Guest Posts
Share




Westfalia Fruit expands its reach into three key Asian markets: Japan, India, and China

September 4, 2024 by Asia Food Journal

Westfalia Fruit expands to Asia

Courtesy of Westfalia Fruit

Westfalia Fruit, a global leader in the avocado industry, celebrates a significant milestone by expanding its footprint into three major Asian markets: Japan, India, and China. This achievement reflects the company’s commitment to innovation and sustainability, positioning South African avocados as premium produce in high-potential regions.

Westfalia commends the recent agreement between South Africa and Japan, which paved the way for the exportation of South African avocados to the East Asian nation. This visit encouraged stronger economic relations, which resulted in Japan receiving its first consignment of South African avocados. The shipment marks a new chapter in trade relations between the two countries. 

Leaderboard of Asia Food Journal

Westfalia also expresses its gratitude to the government for facilitating the opening of critical markets. This support not only benefits the company but strengthens South Africa’s agricultural export potential, helping Westfalia bring its premium produce to markets efficiently and securely.

The successful entry into Japan follows the recent lifting of the ban on Hass avocados, a significant development for South African exporters. The agreed-upon protocol requires cold treatment of 2°C for 19 days. This agreement further solidifies the growing economic relationship between Japan and South Africa, built on mutual trust and robust people-to-people connections.

Earlier this year, Westfalia Fruit achieved another groundbreaking moment by sending its first shipment of avocados to India, a large and rapidly expanding fruit market. The finalisation of a phytosanitary agreement between South Africa and India marked the culmination of many years of dedicated work to access this lucrative market. India presents a substantial opportunity for South African avocado growers, especially during the May to August period, when South American producers typically dominate the market with large volumes of avocados. With this new access, South African exporters can now offer a competitive alternative, supplying large-sized avocados to Indian consumers during a key window.

In addition to its entry into Japan and India, Westfalia Fruit expanded its presence in the Chinese market last year, further enhancing its export portfolio. As a global leader in the avocado sector for decades, Westfalia has established itself as a trusted supplier of high-quality produce in China, offering not only avocados but a range of fruits. The company’s extensive knowledge of the Chinese market and its operational capabilities in the region enable it to deliver exceptional service to its growers while ensuring the creation of high-quality supply chains.

Graham Young, COO of Westfalia Fruit, expressed enthusiasm for the growing opportunities in Asia, stating, “The expansion into these diverse Asian markets represents significant growth potential for the South African avocado industry. We are not only introducing our sustainably grown, premium-quality avocados to new consumers but also creating lasting economic opportunities for our growers.”

Young further highlighted that these market openings present Westfalia with the chance to showcase the unique flavour profiles and exceptional quality of South African avocados. “Our commitment to innovation and sustainability drives us to deliver the best possible produce to our customers, and we are thrilled to bring our avocados to Asia’s dynamic markets,” he added.

The foundation for this market expansion is a testament to the growing collaboration between public and private sector stakeholders. These new markets offer exciting export opportunities while building relationships that could benefit the broader agricultural sector through knowledge exchange and innovation.

“The South African avocado industry is now positioned at a unique juncture, with new and growing markets set to shape the future trajectory of the industry,” Young concluded.

Other Topics: avocado, Fruits, Fruits and Snacks, Industry, Westfalia Fruit

Related Articles

  • agtech startup of the year

    Courtesy of AgTech Breakthrough

    CH4 Global selected as international AgTech Startup of the Year 
  • Participants of Foodics Folks showing off their certificates.

    Courtesy of Foodics

    Foodics returns with the second edition of “Foodics Folks” summer internship program to train students in restaurant management and operations
  • living income in the Food Agri and Food Retail sectors

    Courtesy of ofi

    ofi recognised as the most advanced company on living income in the Food Agri and Food Retail sectors  
  • Mr Beast Burger

    Courtesy of Xolutions

    Xolutions brings MrBeast Burger to Singapore 
  • agricultural retail

    Courtesy of Elder's

    Elders Rural Services, Toowoomba’s brand new branch by RKL Building, sets new standard for agricultural retail excellence
  • Guests flock at the Private Label Middle East event

    Courtesy of Private Label Middle East

    Private Label Middle East returns as the ultimate launchpad for sourcing and scaling brands




Primary Sidebar

Stay Connected

Your browser does not support the video tag. Learn More

Trending News

  • limited edition Pocky durian and Pocky ondeh-ondeh flavoursPocky launches limited edition Pocky durian and… This National Day season, Glico is marking Singapore’s 60th birthday…
  • soft drinks marketSingapore soft drinks market hits SGD12B as health… Singapore’s soft drinks market has reached a value of SGD…
  • Starbucks TaiwanStarbucks Taiwan unveils its largest flagship store… A one-of-a-kind destination blending coffee exploration, culinary innovation, and sustainable…
  • asparagopsis seaweed‘Better Beef’ on Adelaide shelves in world first  A milestone is being celebrated in the emissions reductions race,…
  • Fi Asia Thailand 2025Fi Asia Thailand 2025 registration opens:… Organisers expect a record-breaking showcase of ingredient innovations from 17-19…
  • Kerry Jakarta officeKerry expands innovation footprint in Southeast Asia… Kerry, a global leader in taste and nutrition, officially opened…
  • AgridenceAgridence transitions to founder-led governance,… Additional funding allows Agridence to better deliver its traceability modules…

Subsribe to Our News Letter

Subscribe To
Our Newsletter


By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

© 2025 Harvest Information. All rights reserved. Privacy Policy.

Disclaimer: Translations on this website are automated using Google Translate. While we strive for accuracy, please be cautious, as machine translations may contain errors. For critical or sensitive content, consider seeking professional human translation. We are not liable for any reliance on the translated content.

Become an F&B industry insider

Your go-to resource for all the latest trends, innovations, and news about the food and beverage industry!

 

By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.