Digital labels printed on Pernod Ricard’s drinks bottles will offer consumers information and clear, actionable guidance around responsible drinking Pernod Ricard, the world’s leading premium spirits company of brands such as Chivas Regal, Ballantine’s, Jameson, Absolut, and Beefeater Gin, has today introduced e-labels on bottles in Cambodia for the first time. The initiative, which follows the recent success of launches in Singapore and Vietnam, helps adults of legal drinking age make … [Read more...] about Pernod Ricard launches e-labels on drink bottles in Cambodia for the first time
Beverages
Brewing a revolution: Crazy Carabao and the rise of craft beer in the Philippines
By Cath Isabedra In recent years, the Philippines has witnessed a remarkable transformation in its beverage industry, particularly in the craft beer sector. Once dominated by a handful of commercial giants, the beer landscape in the country is now flourishing with innovative brewers dedicated to quality and unique flavors. This burgeoning craft beer revolution is driven by a growing community of enthusiasts and entrepreneurs who are passionate about redefining what beer … [Read more...] about Brewing a revolution: Crazy Carabao and the rise of craft beer in the Philippines
TIGER® unveils ‘Huat in the Heartlands’ contest offering $880,880 worth of cash prizes
Tiger® marks new era with its biggest cash giveaway, offering three grand prizes of $88,888 and ten prizes of $8,888, with the purchase Tiger® or Tiger Crystal quart bottles at select coffee shops, hawker centres and Chinese restaurants. Tiger Beer marks an exciting new chapter with its refreshed look, reflecting progress and innovation while staying true to its roots and embracing the future. Born on the streets of Singapore, Tiger® has deep roots in the community. To usher in … [Read more...] about TIGER® unveils ‘Huat in the Heartlands’ contest offering $880,880 worth of cash prizes
