Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, has launched a brand-new website to showcase its heritage, dedication to quality, and commitment to sustainability. The launch occurs as Westfalia Fruit celebrates its 75th anniversary. Founded in May 1949, the company has forged a reputation as a trusted supplier of avocados, fresh fruits, and other plant-based products to a range of customer groups around the world, including those … [Read more...] about Westfalia Fruit Unveils Dynamic New Website to Celebrate 75 Years of Pioneering Excellence
Fruits and Snacks
VOG – Home of apples drives the future of the Apple category
Sales results are good and there will be a new spring and summer peak with Cosmic Crisp®, RedPop®, and Giga® Innovation in varieties and communication, the ability to attract new consumers and all-year sales, with peaks even in summer: changes are coming thick and fast in the apple category and VOG – Home of apples is playing a leading role in shaping them. VOG has brought its expertise, its products and brands and its vision of the future of apples to Macfrut, held from 8 to 10 … [Read more...] about VOG – Home of apples drives the future of the Apple category
Kissabel® Apples, a season of growth for the Southern hemisphere
The Australian campaign will continue until June to raise brand awareness, Chile is working on expanding the commercial window, and South Africa is preparing the first tests for 2025 Australia, Chile and South Africa are the countries that are paving the way for the growth of Kissabel® apples from the southern hemisphere. Harvesting of the apples with coloured flesh – ranging from pink to deep red – started between February and April in the southern region, marking a breakthrough in varietal … [Read more...] about Kissabel® Apples, a season of growth for the Southern hemisphere
