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RedPop®: success in Europe, Asia, and the UK for the rebel with a sweet heart

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RedPop

RedPop®: success in Europe, Asia, and the UK for the rebel with a sweet heart

March 17, 2025 by Asia Food Journal

RedPop

The apple-shaped snack is continuing to achieve excellent sales results in its markets, even winning over young consumers with its positioning and lively, colourful brand identity. It is small and sweet but has a rebellious spirit to change the rules of the category: RedPop®, the apple-shaped snack, is continuing to win over consumers and increase sales in Europe and Asia.  This major success is driven by a sweet and juicy apple, ideally sized to take wherever you need a moment to … [Read more...] about RedPop®: success in Europe, Asia, and the UK for the rebel with a sweet heart

Other Topics: Fruit Indsutry, Fruits and Snacks, Industry, RedPop

VOG – Home of apples drives the future of the Apple category

May 13, 2024 by Asia Food Journal

future of the apple category

Sales results are good and there will be a new spring and summer peak with Cosmic Crisp®, RedPop®, and Giga® Innovation in varieties and communication, the ability to attract new consumers and all-year sales, with peaks even in summer: changes are coming thick and fast in the apple category and VOG – Home of apples is playing a leading role in shaping them. VOG has brought its expertise, its products and brands and its vision of the future of apples to Macfrut, held from 8 to 10 … [Read more...] about VOG – Home of apples drives the future of the Apple category

Other Topics: Apple Category, Apples, Cosmic Crsip, Fruits and Snacks, Giga, Marlene, RedPop, VOG

RedPop®, the little rebel that rewrites the rulebook  

March 8, 2024 by Asia Food Journal

RedPop

VOG’s red apple brings colour to fruit and vegetable departments and offers consumers a sweet pop snack. Its market popularity is constantly on the up-and-up, also in the new two-fruit snack-pack.   The little rebel with the sweet heart is once again transforming the status quo in the apple category. We are talking about RedPop®, the apple-shaped snack that refuses to toe the line and is ready to tempt consumers to take crispy, succulent pop breaks. As we enter the month of March, this little … [Read more...] about RedPop®, the little rebel that rewrites the rulebook  

Other Topics: Apples, Fruits and Snacks, red Apple, RedPop, VOG

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