Over 80,000 participants took part in the contest inviting people to explore the gourmet side of the daughter of the Alps. The collaboration with the women’s solidarity race continues. The invitation to enjoy culinary experiences with Marlene® has won over consumers. The competition launched by the daughter of the Alps apple received more than 80,000 instant win entries and 103 gourmet recipes submitted by Spanish cooking enthusiasts in little over a month. The instant competition … [Read more...] about Marlene® engages Spanish consumers with a cooking competition and the Carrera de la Mujer
Marlene
VOG – Home of apples drives the future of the Apple category
Sales results are good and there will be a new spring and summer peak with Cosmic Crisp®, RedPop®, and Giga® Innovation in varieties and communication, the ability to attract new consumers and all-year sales, with peaks even in summer: changes are coming thick and fast in the apple category and VOG – Home of apples is playing a leading role in shaping them. VOG has brought its expertise, its products and brands and its vision of the future of apples to Macfrut, held from 8 to 10 … [Read more...] about VOG – Home of apples drives the future of the Apple category
Marlene® gourmet competition has started, the latest stage in the culinary journey
The Daughter of the Alps invites consumers to create dishes with her fragrances, flavours, and consistencies. The originators of the best recipes will win a culinary experience in South Tyrol - Südtirol and meet Michelin 3-star chef Norbert Niederkofler. BOLZANO – A new chapter in Marlene®’s culinary journey is beginning. After the autumn campaign with its invitation to discover their territory, as spring approaches, the Daughter of the Alps apples are offering consumers the opportunity to … [Read more...] about Marlene® gourmet competition has started, the latest stage in the culinary journey