The Consortium kicks off its 80th anniversary celebrations at Fruit Logistica. Chapter one: the past, a pioneering history that laid the foundations for the development of the industry. 2025 marks an important anniversary for VOG – Home of apples: 80 years dedicated to its origins, expertise, sustainability, and the development of products and brands that can drive forward the apple segment. The celebrations of this milestone anniversary will last throughout 2025, mirroring the … [Read more...] about VOG, 80 years of innovation in the apple industry
Fruits and Snacks
Blue Whale® revamps the apple aisle through innovative marketing
The consumption of fresh apples is falling in Europe. We are losing consumers every single year. Revitalising the apple section and the range of apples offered is becoming essential. And so Blue Whale® has aimed to understand consumers around the world, as well as their expectations in terms of both products and the buying experience. ‘This understanding is key to revitalising consumption’, says Christelle Bertin, Director of Marketing & Communication at Blue Whale®. ‘We are the … [Read more...] about Blue Whale® revamps the apple aisle through innovative marketing
Avocado innovation meets community impact: Westfalia Fruit’s focus at Fruit Logistica 2025
Westfalia Fruit, a global leader in the avocado industry, will showcase its commitment to sustainable innovations and social growth through technologies such as natural avocado dyes and community-oriented programmes in Chile. Taking place between 5-7 February 2025, the event provides an ideal platform for Westfalia to present these innovations. Some of the highlights at the show this year will include: “As the pioneering frontrunner in the avocado industry, Westfalia is … [Read more...] about Avocado innovation meets community impact: Westfalia Fruit’s focus at Fruit Logistica 2025
