The Consortium is launching a new display format in several European countries that showcases the most modern brands and creates value and attractiveness for fruit and vegetable departments. VOG is ever more committed to promoting the apple category and enriching the consumer experience in fruit and vegetable departments with innovative and disruptive communication. This is why, in partnership with several European retailers, the Consortium has launched the Innovation Corner, a new … [Read more...] about VOG Innovation Corner: A breath of fresh air in the fruit and vegetable department
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Vertical Integration and Assortment: VOG Sets the Standard in the Apple Category
At Fruit Logistica, the Consortium presented the developments in the reorganisation that has resulted in coordination of all production chain phases. The trend for the 2023-2024 sales campaign is encouraging VOG – Home of apples confirms its status as an apple category benchmark with reorganisation for ever-greater efficiency, product specialisation and a variety and brand assortment able to add value to the fruit and vegetable department all 12 months of the year. All these factors were … [Read more...] about Vertical Integration and Assortment: VOG Sets the Standard in the Apple Category
Kissabel®, European Campaign in Full Swing: Quality Harvests and Focus on Halloween
UK, France, Italy, Germany, and Switzerland concluded the harvest at the end of October with the red skin and flesh varieties. With the harvest of the Rouge variety, distinctive for its red skin and flesh, the Kissabel® sales season in Europe kicks into top gear. In fact, October marked the end of the harvest season of the revolutionary range of coloured-flesh apples in the UK, France, Italy, Germany, and Switzerland. Harvest British partner Worldwide Fruit was the first to begin harvesting, … [Read more...] about Kissabel®, European Campaign in Full Swing: Quality Harvests and Focus on Halloween