New concepts and app-based game will highlight benefits of products like Cereboost® for five lifestyle profiles Givaudan will showcase a range of natural solutions for emotional, mental, and physical well-being at Vitafoods Europe (9th-11th May 2023 in Geneva). Drawing on Givaudan’s latest proprietary consumer segmentation research, the concepts illustrate how insights can be transformed into personalised and memorable well-being experiences for modern lifestyles. Amandine de Santi, … [Read more...] about Healthy Body, Happy Mind: Givaudan to showcase natural solutions for active consumer lifestyles at Vitafoods Europe
Ingredients
Arla Foods Ingredients squeezes more protein into juice-style supplements
Arla Foods Ingredients has developed a new solution to increase the protein content of juice-style oral nutrition supplements (ONS) for medical nutrition. The concept will be on show at the forthcoming Vitafoods Europe (May 9th to 11th). Most ONS are milky beverages, but recent years have seen juice-style drinks emerge as a fresh-tasting alternative. However, such products remain niche, accounting for just 3.7 percent of adult liquid ONS launches over the past five years.* One … [Read more...] about Arla Foods Ingredients squeezes more protein into juice-style supplements
New consumer survey reveals demand for scientifically proven prebiotics
When it comes to buying functional foods with prebiotics, product efficacy, and proven claims are the most important consumer purchase motivators. This is according to a new global survey commissioned by the market research company FMCG Gurus, a close strategic partner of BENEO, with 10,000 consumers in 10 countries.i Demand for proven prebiotics Looking at the expectations of respondents who already buy prebiotics, the research shows that they want products that deliver … [Read more...] about New consumer survey reveals demand for scientifically proven prebiotics
