Amelia Walsh, Senior Commerce and Investment Attaché and Commercial Counselor Ambassador at the Australian Trade and Investment Commission (Austrade), participated in the unveiling of four new Australian beef products. These include CP brand’s ‘Beef Cheeseburger and Penne with Minced Beef Bolognese Sauce’, alongside ‘Sausage and Chilli Bologna with Chicken and Australian Beef’ by the BUCHER brand, catering to beef enthusiasts with appealing flavors in every 7-Eleven store across Thailand. 

Ms. Walsh emphasized the unique premium qualities of Australian beef, specifically attributing its high quality to natural farming and stress-free raising practices. She highlighted that Australia pays great attention to its supply chain, ensuring traceability from the origin. This meticulous approach gives consumers assurance about the origin and quality of the product. 

Proudly speaking on the tripartite collaboration among Austrade, CP Foods, and 7-Eleven, Ms. Walsh referred to a survey by Meat and Livestock Australia (MLA), which found that 78 percent of Thai consumers trust the quality of Australian beef for its taste and juiciness. This partnership makes convenient, ready-to-eat menus like burgers, bolognas, and sausages available at 7-Eleven stores, allowing Thai consumers to enjoy high-quality Australian beef. 

Anarkawee Chooratn, Head of Corporate Marketing at Charoen Pokphand Foods Public Company Limited (CP Foods), stated that addressing consumer needs is a priority, leading to the development of new products for people of all ages. The introduction of these four new offerings using Australian beef as a key ingredient exemplifies CP Foods’ commitment to combining rich flavors and meaty aromas, satisfying meat lovers through the extensive distribution network of 7-Eleven. 

Saowaluk Danwirunhawanit, Senior General Manager at CP All Public Company Limited, announced 7-Eleven’s readiness to support entrepreneurs by selecting high-quality products for their customers. The addition of diverse meat dishes to the ready-to-eat category caters to the preferences of the new generation who value premium meat at reasonable prices.