• Skip to main content
  • Skip to primary sidebar

Diageo Buys AI Company That Suggests Consumer Liquor Choices 

Asia Food Journal
  • Home
  • Latest News
  • Channels
    • Packaging
    • Processing
    • Ingredients
    • Industry
    • Automation
    • Guest Posts
    • Market Trends
  • Subscribe
  • Advertise
  • Event Calendar
  • Contact Us
    • Submit Guest Posts
Share
Leaderboard of Asia Food Journal

Diageo Buys AI Company That Suggests Consumer Liquor Choices 

July 13, 2022 by Asia Food Journal

Diageo buys AI company

Courtesy of Bridgesward/Pixabay

Diageo, possibly the world’s second-largest supplier of hard liquors, on June 30 announced the acquisition of Vivanda, owner of the FlavorPrint artificial intelligence technology behind several Diageo projects aiming to match consumers with the right Diageo-owned alcoholic product. 

The price was not disclosed. Diageo has used Vivanda’s system since 2019 in the former’s “What’s Your Whisky” platform and more recently in the Journey of Flavour experience at a Johnnie Walker sampling location. 

Leaderboard of Asia Food Journal

“This acquisition will enable Diageo to expand FlavorPrint technology to other categories. And it will support the continued development of our advanced analytics and digital marketing capabilities, providing a deeper understanding of consumer taste preferences and helping to unlock further opportunities in innovation and personalised consumer experiences,” the company’s news release said. 

Through a series of questions, FlavorPrint analyzes and maps consumers’ flavour preferences against a large proprietary sensory database of foods and aromas to generate a digital representation of their unique “flavor print.” It then recommends Diageo brands and variants whose flavour profiles consumers are most likely to enjoy. 

Launched in 2019, “What’s Your Whisky” has been rolled out across 21 markets and is available in 16 languages. It has been integrated into the physical stores and e-commerce platforms of a number of Diageo’s key customers in Europe and North America, as well as across direct-to-consumer channels such as malts.com to enable purchase recommendations. 

The Journey of Flavour experience at Johnnie Walker Princes Street in Edinburgh tailors the drinks that visitors sample during their 90-minute tour to their palates. There are more than 800 flavour combinations available in a dispensing system. 

Other Topics: advanced analytics, artificial intelligence, flavour profiles, liquors

Related Articles

  • The Harmony Collection

    Courtesy of The Macallan

    The Macallan Reveals The Harmony Collection Smooth Arabica
  • cropwise grower

    Courtesy of Syngenta

    Cropwise grower: AI-enabled farming to reach 500,000 smallholder farmers in Asia
  • reforestation

    Courtesy of Atze's Corner Wines

    Atze’s ‘Buy Wine, Plant a Tree’ Initiative Grows
  • plant diseases

    Courtesy of Blue Ox Studio/Pexels

    ASTI developing a robot that detects plant diseases
  • irish distillers

    Courtesy of Irish Distillers

    Irish Distillers announces €250 million investment plan for new distillery in Midleton
  • LuAnn Hunt/Unsplash

    Croptracker set to introduce AI-powered scanning tech
Leaderboard of Asia Food Journal

Primary Sidebar

Stay Connected

Trending News

Subsribe to Our News Letter

Subscribe To
Our Newsletter


Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Harvest Information Pte Ltd, 150 Orchard Road #07-05, Singapore, 238841, http://www.payloadasia.com/, https://tva.onscreenasia.com/. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Subsribe to Our News Letter

Subscribe To Our Newsletter

Signup here to get the latest news and updates.

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Harvest Information Pte Ltd, 150 Orchard Road #07-05, Singapore, 238841, http://www.payloadasia.com/, https://tva.onscreenasia.com/. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

© 2021 Harvest Information. All rights reserved. Privacy Policy.