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Diageo Buys AI Company That Suggests Consumer Liquor Choices 

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Diageo Buys AI Company That Suggests Consumer Liquor Choices 

July 13, 2022 by Asia Food Journal

Diageo buys AI company

Diageo, possibly the world’s second-largest supplier of hard liquors, on June 30 announced the acquisition of Vivanda, owner of the FlavorPrint artificial intelligence technology behind several Diageo projects aiming to match consumers with the right Diageo-owned alcoholic product.  The price was not disclosed. Diageo has used Vivanda’s system since 2019 in the former’s “What’s Your Whisky” platform and more recently in the Journey of Flavour experience at a Johnnie Walker sampling … [Read more...] about Diageo Buys AI Company That Suggests Consumer Liquor Choices 

Other Topics: advanced analytics, artificial intelligence, flavour profiles, liquors

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