FrieslandCampina Ingredients, a global leader in protein and prebiotics, is set to return to Natural Products Expo West (March 4-7, 2025) in Anaheim, California. Attendees are invited to visit booth #4310 to experience the company’s application capabilities through an array of nutritious, sought-after concepts. Highlighting flagship ingredients, such as Biotis^® Fermentis and Excellion^® caseinates, FrieslandCampina Ingredients will showcase solutions spanning bars, ready-to-drink (RTD) beverages, shakes, chews, and fastmelts – each tailored to support brand owners in meeting the ever-evolving consumer demand, ultimately helping people get the most out of life, always. 

Protein innovation for modern lifestyles

Protein will take center stage at FrieslandCampina Ingredients’ booth. Weight management is emerging as a top priority for many, with 60 percent of Americans actively trying to lose weight.^[1] As such, protein supplementation has become a must-have addition to functional food and beverage products, offering both satiety and health benefits. Market insights reveal that 71 percent of consumers actively prioritize their protein intake,^[2] seeking options that are not only nutritious but also convenient and enjoyable. To help brands win in this competitive space, FrieslandCampina Ingredients is spotlighting its ready-to-drink beverage and bar concepts featuring its premium Excellion^® caseinate protein. These applications combine high-quality protein with exceptional taste and texture, delivering the perfect on-the-go solutions to satisfy cravings no matter what happens on a busy day.

Powering sports nutrition with added gut health support 

FrieslandCampina Ingredients will also spotlight convenience, nutritional value, and elevated consumer experience through its Biotis^® Fermentis bite-and-shake concepts. Designed for the sports and active nutrition market, these solutions harness the benefits of prebiotics, proteins, and probiotic cultures by fermenting them together to target the gut-muscle axis, ultimately supporting holistic health. With 4 in 5 active consumers seeking added health benefits in their sports nutrition products,^[3] these complete nutritional applications hold great potential for manufacturers to pave the way in the performance and active nutrition space. Additionally, for those looking for new ways to capitalize on the growing interest in digestive wellbeing, FrieslandCampina Ingredients will highlight the new Biotis^® GOS prebiotic sparkling water, offering a refreshing boost with extra gut health benefits. 

Healthy bodies and healthy minds with DHA and lactoferrin

Visitors at Natural Products Expo West will also have the opportunity to sample advanced supplement formats such as the Biotis^® DHA gummies and fastmelts – the ideal solutions for busy professionals looking to maintain visual acuity^[4] and cognitive function^[5]during long screen sessions. Furthermore, with 60% of consumers looking for solutions to strengthen their natural defenses,^[6] these formats will also be available on stand in the immune-supporting variant powered by Biotis^® Lactoferrin, underscoring the versatility of the company’s portfolio. 

“The demand for functional foods and beverages has surged in recent years. We’re seeing consumers increasingly prioritizing health, without compromising on enjoyment,” explains Auke Zeilstra, Managing Director, North America at FrieslandCampina Ingredients. “The variety of application inspiration on display shows our commitment to taking functional food and beverages to new heights. Brands can leverage our protein and prebiotic expertise to develop products that align with what consumers really want and need, striking the perfect balance between indulgence and well-being.”

“Today’s health-conscious consumers seek products that deliver maximum value – nutritious, easy to take, multi-functional, and highly effective,” adds Vicky Davies, Global Marketing Director Performance, Medical, and Active Nutrition at FrieslandCampina Ingredients. “At Natural Products Expo West, we wish to inspire brand owners and show them how standout ingredients such as Excellion^® caseinates and Biotis^® Fermentis can differentiate their offering. In fact, these nutrients are designed for food and beverage applications, providing exciting opportunities to create a variety of solutions for consumers’ top health priorities – including gut health, muscle support, and high-protein diets. Our team of experts will be on hand to guide visitors through the numerous possibilities and show them how we can work together on their next product development.”

Find out more about FrieslandCampina Ingredients’ range of protein and prebiotic ingredients at Natural Products Expo West 2025 by registering here and visiting booth #4310

^[1] McKinsey & Company, The trends defining the $1.8 trillion global wellness market in 2024, 2024. Available at: The top wellness trends in 2024 | McKinsey

^[2] IFIC, Food and health survey, 2024

^[3] Innova Market Insights, ‘Trends report: the progression of fermentation’, 2022

^[4] Innes et al., 2018.

^[5] Andriambelo et al., 2023.  

^[6] Innova Market Insights, 2023