The apple-shaped snack is continuing to achieve excellent sales results in its markets, even winning over young consumers with its positioning and lively, colourful brand identity.

It is small and sweet but has a rebellious spirit to change the rules of the category: RedPop^®, the apple-shaped snack, is continuing to win over consumers and increase sales in Europe and Asia. 

This major success is driven by a sweet and juicy apple, ideally sized to take wherever you need a moment to yourself, combined with a colourful and genuinely ‘pop’ brand identity. The sales campaign started in October, the month in which RedPop^® made its return to the Asian markets. In Thailand, Singapore, Taiwan, and India, stores were coloured with the little rebel’s signature red at in-store tastings.

Starting in January, RedPop^® has made its return to European destinations such as Italy, Spain, Scandinavia, and the UK. In this last destination, in particular, the collaboration with selected partners, which saw the little rebel enter the market with its own brand two years ago, has been renewed. To support its in-store presence, RedPop^® has returned to decorate the reddest, most pop means of transport around: London’s iconic double-deckers. Its positioning on buses is accompanied by in-store tastings and a digital campaign. 

“Thanks to its characteristics and brand identity, RedPop^® is performing very well in its target markets,” comments Klaus Hölzl, Sales Manager at VOG. “The increase in demand is significantly higher than the increase in volume, and there has been excellent feedback from consumers and business partners.” 

“RedPop^® is an outstanding example of how our commitment to developing and promoting distinctive brands, together with our partners, brings value to the category,” adds Hannes Tauber, Marketing Manager at VOG. “This apple opens up a new segment for the category by targeting a young audience because it is a snack that you can carry in your pocket or backpack for a personal break, with just the right sweetness to restore balance and the drive to be rebellious again.” 

The future is also bright for RedPop^®: after this year’s growth, the plan is to double quantities by 2028 in order to satisfy even more consumers with all its rebellious strength and pop sweetness.