Co-organised by the Restaurant Association of Singapore (RAS) and IEG Asia, Restaurant Asia 2025 is set to return to Marina Bay Sands from 16 to 18 July 2025, co-located with SIGEP Asia 2025 show. A definitive gathering for foodservice professionals, chefs, distributors, and entrepreneurs across ASEAN, APAC, and beyond, the 2025 edition will place a renewed focus on innovation, sustainability, and regional collaboration, offering curated experiences and solutions tailored to the evolving needs of the Foodservice and Ho.Re.Ca. sectors.

Restaurant Asia 2025 will feature a comprehensive showcase of Foodservice offerings, including ingredients, raw materials, and finished products such as meat, seafood, sauces, frozen goods (both sweet and savoury), as well as alcoholic beverages, spirits, wine, and beer. The show will also feature cutting-edge technologies, equipment, and services essential for modern food and beverage (F&B) operations. 

Insightful dialogues, strategic alliances

Restaurant Asia 2025 will open with the highly anticipated RAS Symposium, a high-level forum exploring Smart F&B Business Models, Technology-Driven Productivity, and Internationalisation for SMEs – timely topics aligned with Enterprise Singapore’s Productivity Benchmark Study.

A key milestone will be the signing of a Memorandum of Understanding (MoU) among members of the ASEAN Restaurant Associations Alliance (ARAA), bringing together leaders from Cambodia, Indonesia, Malaysia, the Philippines, Singapore, Vietnam, and more. This MoU will drive sustainable growth, enable cross-border cooperation, and promote knowledge exchange within Southeast Asia’s dynamic foodservice ecosystem.

Also convening in Singapore is the International Food & Beverage Association(IFBA), which will host its Asia-focused roundtable on resilient sourcing, evolving consumer trends, and regional collaboration models. The presence of Chinese delegates will bring an additional perspective on the Belt and Road Initiative’s impact on the global foodservice industry.  

What sets Restaurant Asia apart

Restaurant Asia 2025 distinguishes itself through content curated by industry professionals, for industry professionals. Rather than aiming for scale, it prioritises relevance and actionable results.

“This show reflects the evolving needs of our restaurant operators, from sourcing to digital transformation,” shares Benjamin Boh, President of the Restaurant Association of Singapore. “It’s a platform that doesn’t just showcase – it solves. This is also where key local stakeholders from the Association of Catering Professionals Singapore, Singapore Food Manufacturers Association, Singapore Indian Chamber of Commerce and Industry, and Singapore Association of Food Equipment Manufacturers to the Singapore Nightlife Business Association, Singapore Meat Traders Association, and Singapore Retailers Association come together with purpose. It is a platform that does not just showcase. It solves. The ASEAN Restaurant Associations Alliance is proud to co-host dialogues here that can truly drive innovation and elevate standards across Southeast Asia.”

“We are proud to bring SIGEP Asia & Restaurant Asia 2025 to life as a purpose-driven platform where meaningful, high-value connections take centre stage,” says Ilaria Cicero, CEO of IEG Asia. “It’s not about scale – it’s about strategy and substance. What we’ve created is a carefully curated environment that empowers brands and buyers to engage deeply, spark collaboration, and drive real business outcomes.” 

Technology, innovation & sustainability in action

The Technology & Innovation Pavilion (TIP), co-organized with Conectere Pte. Ltd., returns with a robust showcase of cutting-edge tools, from robotics and AI to IoT solutions. The Sandbox Area offers hands-on demonstrations of technologies that boost operational efficiency while reducing environmental impact. 

Key partners such as Ecolab will unveil advanced clean-tech solutions, including Dish IQ™ and ReadyDose. Meanwhile, the AT-Sunrice Global Chef Academy will present a showcase of dishes crafted using “Wellspent” ingredients – a sustainable sourcing initiative that turns food waste into high-quality culinary inputs.

The sustainability focus extends to premium product showcases:

• Mottra Caviar, exclusively available in Singapore through Win Sin, highlights traceable and eco-responsible aquaculture. 
• Cemoi Chocolates presents a fully traceable bean-to-bar journey from farm to final product.

New launches

MrBeast Burger Launches in Singapore – by Xolutions Int. and the X-Inc Group. 

Get ready for a flavour-packed adventure as MrBeast Burger officially launches in Singapore. Brought in by Xolutions Int. Pte Ltd, part of the X-Inc Group of companies, this globally renowned virtual dining concept will be available exclusively through food delivery platforms and online ordering.

Created by YouTube sensation MrBeast (Jimmy Donaldson), the MrBeast Burger brand has taken the world by storm with its bold menu and innovative business model. Known for his viral videos, over-the-top stunts, and generous giveaways, MrBeast brings that same energy to the food scene with a delivery-only burger brand built for the digital age.

MrBeast Burger is a virtual brand designed to operate out of existing kitchens, enabling restaurateurs and foodservice operators to generate additional revenue streams without disrupting their core operations. By leveraging underutilised kitchen capacity, it presents an exciting opportunity for F&B businesses while serving up smash burgers and fries to hungry fans across Singapore.

The launch is made possible through the efforts of Xolutions Int., which is committed to delivering innovative food solutions and strategic services to the market. “We’re thrilled to partner with MrBeast Burger to introduce this exciting concept to Singapore,” said Nichol Ng, CEO of Xolutions Int. “It’s more than just burgers — it’s a fresh opportunity for local kitchens to grow their business in a smart, scalable way.”

Exciting exhibits and demonstrations

Visitors can look forward to exciting demos and tastings:

• AT-Sunrice: Sustainable Ingredients and Gut Health
• Heap Seng: Whisky and European Product Tastings
• Culinova: Automated Cooking Demonstration
• Win Sin Pte Ltd: Caviar & Chocolate Tasting
• QQ Noodles: Noodle Demo and Tasting
• Villalobos Trading Pte. Ltd: Costa Rican Fruits, Alcohol & Snacks Tasting
• Vintagience: Sake Tasting
• Savoury Origin: Asian Grilled Fish Paste Tasting
• JR Food: Ready-To-Eat Meals Tasting
• Momolato: Alcoholic Gelato Tasting 

Nightlife & entertainment pavilion

Supported by the Singapore Nightlife Business Association (SNBA), the Pavilion features:

• Fabbri: Showcasing its Italian line of alcoholic beverages and renowned syrups.
• Harry’s Bar: Demonstrating world-renowned alcohol brands paired with food delights. 

Visitor experience & hosted buyer program

The Visitor Xperience Program, powered by IEG Asia, will reward trade guests with an enhanced experience, including airline promo codes and exclusive dining privileges across top culinary destinations in Singapore, such as Cedric Grolet Singapore, Garibaldi, AMI Patisserie, Tess Bar, Baia, and others. Participating outlets within Marina Bay Sands, such as Gordon Ramsay’s Bread Street Kitchen, LAVO Singapore, Mott 32, Maison Boulud, and Spago, will also offer special deals to attendees.

NETS, the event’s Gold Sponsor, will showcase next-generation digital payment technologies tailored for F&B operators. NETS will also host an exclusive Aperitivo networking session on 16 July 2025 from 4 pm to 6 pm at the VIP Lounge, welcoming decision-makers and C-suite executives.

A high-level Hosted Buyer Programme will bring over 100 C-suite executives and purchasers from ASEAN, APAC, and the Middle East to network with exhibitors and association leaders. The programme will culminate in an exclusive Networking Reception at MONTI restaurant on 17 July.  

About SIGEP Asia & Restaurant Asia

SIGEP Asia & Restaurant Asia is Southeast Asia’s premier tradeshow dedicated to the foodservice, hospitality, and F&B industries. As a highly curated, industry-focused event, the show goes beyond traditional exhibitions with a proactive approach that promotes exhibitors to the industry, providing targeted visibility, tailored support, and enhanced opportunities to connect with relevant buyers, media, and key decision-makers.

The event’s niche focus and intimate setting allow for deeper engagement and stronger connections with industry professionals, ensuring that products and services stand out amidst competition.