Global leaders, including Caffarel (Lindt & Sprüngli Group), Mars, Coca-Cola, and Big Basket, join ISM Middle East 2025, as APMEA becomes the world’s fastest-growing market in the sweets and snacks sector. With global consumption of sweets and snacks on the rise, Asia, Pacific, Middle East, and Africa (APMEA) are emerging as the world’s fastest-growing markets. By the end of 2025, confectionery and snack sales across these markets are projected to reach nearly $389.8 billion, outpacing … [Read more...] about ISM Middle East 2025 set to deliver record-breaking eEdition as APMEA sweets and snacks market on track to reach $389.8 billion
APMEA
2025 Top 5 Taste Trends in APMEA
New twists on traditional flavours, global ingredients, and novel pairings continue to influence food and beverages in the region as consumers seek unique taste experiences. By Jie Ying Lee, Senior Strategic Marketing Manager, Taste, Kerry Asia Pacific, Middle East & Africa Consumers today are becoming more exposed to different cultures and cuisines, which has whetted their appetite for new and exotic flavours. As a result, the rise of fusion cuisine on menus has led to a more … [Read more...] about 2025 Top 5 Taste Trends in APMEA
