INTERFEL (the Interbranch Association for Fresh French Fruit and Vegetables) is back in Malaysia with great success, presenting its latest range of sustainable French apples for fruit lovers to enjoy. France has over 100 different apple varieties, thanks to its unique climate and fertile soil. Recently, climate change has significantly impacted global agriculture, particularly affecting fruit cultivation. Following a challenging harvest in 2023, Europe’s apple production faces its … [Read more...] about Fresh from France: Sustainable apple delights mark great success in Malaysia
Apples
Blue Whale® revamps the apple aisle through innovative marketing
The consumption of fresh apples is falling in Europe. We are losing consumers every single year. Revitalising the apple section and the range of apples offered is becoming essential. And so Blue Whale® has aimed to understand consumers around the world, as well as their expectations in terms of both products and the buying experience. ‘This understanding is key to revitalising consumption’, says Christelle Bertin, Director of Marketing & Communication at Blue Whale®. ‘We are the … [Read more...] about Blue Whale® revamps the apple aisle through innovative marketing
Marlene®, the autumn campaign inspires consumers
Following the awards at the Culinary Experience 2.0 contest comes the multichannel campaign of the Daughter of the Alps, to herald the upcoming 30th Anniversary of the brand in 2025. The “Daughter of the Alps” claim has narrated the origins of Marlene®, the theme of the seasons has shown us the nature of orchard work and told us about the fruit’s availability all year round, while the culinary experience focused on the consumer, with an invitation to discover the gourmet world of apples. Now, … [Read more...] about Marlene®, the autumn campaign inspires consumers
