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Marlene® engages Spanish consumers with a cooking competition and the Carrera de la Mujer 

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Apples

Marlene® engages Spanish consumers with a cooking competition and the Carrera de la Mujer 

June 12, 2024 by Asia Food Journal

carerra de la mujer

Over 80,000 participants took part in the contest inviting people to explore the gourmet side of the daughter of the Alps. The collaboration with the women’s solidarity race continues.  The invitation to enjoy culinary experiences with Marlene® has won over consumers. The competition launched by the daughter of the Alps apple received more than 80,000 instant win entries and 103 gourmet recipes submitted by Spanish cooking enthusiasts in little over a month.   The instant competition … [Read more...] about Marlene® engages Spanish consumers with a cooking competition and the Carrera de la Mujer 

Other Topics: Alps Apples, Apples, Carrera de la Mujer, Cooking competition, Marlene

VOG – Home of apples drives the future of the Apple category

May 13, 2024 by Asia Food Journal

future of the apple category

Sales results are good and there will be a new spring and summer peak with Cosmic Crisp®, RedPop®, and Giga® Innovation in varieties and communication, the ability to attract new consumers and all-year sales, with peaks even in summer: changes are coming thick and fast in the apple category and VOG – Home of apples is playing a leading role in shaping them. VOG has brought its expertise, its products and brands and its vision of the future of apples to Macfrut, held from 8 to 10 … [Read more...] about VOG – Home of apples drives the future of the Apple category

Other Topics: Apple Category, Apples, Cosmic Crsip, Fruits and Snacks, Giga, Marlene, RedPop, VOG

Kissabel® Apples, a season of growth for the Southern hemisphere

May 8, 2024 by Asia Food Journal

Kissabel Apples

The Australian campaign will continue until June to raise brand awareness, Chile is working on expanding the commercial window, and South Africa is preparing the first tests for 2025 Australia, Chile and South Africa are the countries that are paving the way for the growth of Kissabel® apples from the southern hemisphere. Harvesting of the apples with coloured flesh – ranging from pink to deep red – started between February and April in the southern region, marking a breakthrough in varietal … [Read more...] about Kissabel® Apples, a season of growth for the Southern hemisphere

Other Topics: Apples, Fruits, Fruits and Snacks, Kissabel Apples

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