The Australian campaign will continue until June to raise brand awareness, Chile is working on expanding the commercial window, and South Africa is preparing the first tests for 2025 Australia, Chile and South Africa are the countries that are paving the way for the growth of Kissabel® apples from the southern hemisphere. Harvesting of the apples with coloured flesh – ranging from pink to deep red – started between February and April in the southern region, marking a breakthrough in varietal … [Read more...] about Kissabel® Apples, a season of growth for the Southern hemisphere
Apples
RedPop®, the little rebel that rewrites the rulebook
VOG’s red apple brings colour to fruit and vegetable departments and offers consumers a sweet pop snack. Its market popularity is constantly on the up-and-up, also in the new two-fruit snack-pack. The little rebel with the sweet heart is once again transforming the status quo in the apple category. We are talking about RedPop®, the apple-shaped snack that refuses to toe the line and is ready to tempt consumers to take crispy, succulent pop breaks. As we enter the month of March, this little … [Read more...] about RedPop®, the little rebel that rewrites the rulebook
Kissabel®, European crop to increase by 40% first sales season in the United States
The new crop will be available in the Northern Hemisphere from mid-September with the Orange and Jaune varieties. Participation at Fruit Attraction is expanded to include a sampling of the juices made from coloured-flesh apples. ANGERS, 18 September 2023 – Kissabel® apples return to the markets in mid-September with the Northern Hemisphere crop. European production of the innovative range with coloured flesh in shades from pink to intense red will rise by 40%, with a crop of 3,500 … [Read more...] about Kissabel®, European crop to increase by 40% first sales season in the United States
