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Blue Whale® revamps the apple aisle through innovative marketing 

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Blue Whale

Blue Whale® revamps the apple aisle through innovative marketing 

February 3, 2025 by Asia Food Journal

Blue whale apples

The consumption of fresh apples is falling in Europe. We are losing consumers every single year. Revitalising the apple section and the range of apples offered is becoming essential.  And so Blue Whale® has aimed to understand consumers around the world, as well as their expectations in terms of both products and the buying experience. ‘This understanding is key to revitalising consumption’, says Christelle Bertin, Director of Marketing & Communication at Blue Whale®. ‘We are the … [Read more...] about Blue Whale® revamps the apple aisle through innovative marketing 

Other Topics: Apples, Blue Whale, Fruits, Fruits and Snacks, Industry

Blue Whale ® takes to Fruit Attraction its commitment to the consumer

October 2, 2024 by Asia Food Journal

blue whale

Once again this year, the leading French cooperative Blue Whale ® will be exhibiting its value offer at the Fruit Attraction trade fair from 8 to 10 October in Madrid. On this occasion, it is doing so with a 130m2 stand in Hall 6 Hall C07 and a clear vision for the future: to place consumer desires at the heart of its development plans. ‘Our aim is to create value for both our growers and our buyers: wholesalers, supermarkets and greengrocers. However, for all this to make sense, we cannot … [Read more...] about Blue Whale ® takes to Fruit Attraction its commitment to the consumer

Other Topics: apple, Blue Whale, Fruit Attraction, Fruits, Industry





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