According to research released by ingredients and flavours supplier ADM, about 60% of consumers around the world intend to boost their overall health and wellness in the next 2 months. More than being passive, people will be more proactive in keeping healthy, in light of the recent COVID-19 pandemic. This means a shift towards more functional nutrition and choosing food with natural or close-to-nature ingredients. ADM also listed these consumer behaviors that companies should take note of … [Read more...] about These 5 consumer behaviors are creating opportunities in food and beverage innovation