Following the awards at the Culinary Experience 2.0 contest comes the multichannel campaign of the Daughter of the Alps, to herald the upcoming 30th Anniversary of the brand in 2025. The “Daughter of the Alps” claim has narrated the origins of Marlene®, the theme of the seasons has shown us the nature of orchard work and told us about the fruit’s availability all year round, while the culinary experience focused on the consumer, with an invitation to discover the gourmet world of apples. Now, … [Read more...] about Marlene®, the autumn campaign inspires consumers
Daughter of the Alps
Marlene® gourmet competition has started, the latest stage in the culinary journey
The Daughter of the Alps invites consumers to create dishes with her fragrances, flavours, and consistencies. The originators of the best recipes will win a culinary experience in South Tyrol - Südtirol and meet Michelin 3-star chef Norbert Niederkofler. BOLZANO – A new chapter in Marlene®’s culinary journey is beginning. After the autumn campaign with its invitation to discover their territory, as spring approaches, the Daughter of the Alps apples are offering consumers the opportunity to … [Read more...] about Marlene® gourmet competition has started, the latest stage in the culinary journey
