EXBERRY® producer GNT has released The Power of Color Research, a study that shows how colours can help brands in the food and beverage industry connect to their target markets. This research, which utilises consumer psychology and semiotics, shows that growth opportunities can be found in personalization and customisation of product offerings. Key findings explore consumer motivations and what drives them to choose one brand over another. The study shows how suppliers can send your messaging … [Read more...] about GNT study emphasises need for tailor-made food colouring solutions
Exberry
GNT expands manufacturing capability in North America
To cater to the growing demands in the U.S., Canada and Mexico market, GNT is set to establish a new production facility in North Carolina. Located in Gaston County, the company has already invested $30 million to the construction of this 49-acre plant. GNT, the maker of EXBERRY® Coloring Foods, will continually invest in innovative products. They will also be putting up a Technical and Culinary Experience Center that will have customers and culinary teams collaborate, create and innovate … [Read more...] about GNT expands manufacturing capability in North America
GNT adds green shades to existing clean-label food coloring line
There’s a growing demand for clean-label options in the food colouring industry, with businesses prioritising those that offer this type in their line-up. To answer the need for more cost-efficient clean-label products, GNT released two new green shades for the EXBERRY ® Coloring Foods line. These are created from turmeric and spirulina and have no effect on the overall taste of the final food items. This liquid-based food colouring can be utilized in dairy products such as yoghurt, … [Read more...] about GNT adds green shades to existing clean-label food coloring line