EXBERRY® producer GNT has released The Power of Color Research, a study that shows how colours can help brands in the food and beverage industry connect to their target markets. This research, which utilises consumer psychology and semiotics, shows that growth opportunities can be found in personalization and customisation of product offerings. Key findings explore consumer motivations and what drives them to choose one brand over another. The study shows how suppliers can send your messaging … [Read more...] about GNT study emphasises need for tailor-made food colouring solutions
Food colorant pigment
DIC collaborates with Debut Biotechnology to produce more natural pigments
To answer the need for more sustainable food colorants, fine chemicals company DIC Corporation is going into a partnership with California-based Debut Biotechnology. Their primary purpose is to manufacture biodegradable color pigments to replace petroleum-based variants in the market today. In general, this has been a difficult task to carry out as certain challenges are inherent whenever one extracts from natural items such as plants or flowers. Besides commercialization challenges, overall … [Read more...] about DIC collaborates with Debut Biotechnology to produce more natural pigments