Following the awards at the Culinary Experience 2.0 contest comes the multichannel campaign of the Daughter of the Alps, to herald the upcoming 30th Anniversary of the brand in 2025. The “Daughter of the Alps” claim has narrated the origins of Marlene®, the theme of the seasons has shown us the nature of orchard work and told us about the fruit’s availability all year round, while the culinary experience focused on the consumer, with an invitation to discover the gourmet world of apples. Now, … [Read more...] about Marlene®, the autumn campaign inspires consumers
Fruits and Snacks
Kissabel® is back in the northern hemisphere, with a focus on the consumer
Availability is on the increase in North America and European countries. The aim is to continue building the brand and attract a young, innovation-loving audience. The variety will be on show at Fruit Attraction, in Madrid from 8 to 10 October (stand 8E09, P08) The wait is finally over for fans of innovative, original fruit and vegetable products: Northern Hemisphere Kissabel® apples are back on the markets. The sales season for the range of apples with coloured flesh – from pink to … [Read more...] about Kissabel® is back in the northern hemisphere, with a focus on the consumer
Westfalia Fruit expands its reach into three key Asian markets: Japan, India, and China
Westfalia Fruit, a global leader in the avocado industry, celebrates a significant milestone by expanding its footprint into three major Asian markets: Japan, India, and China. This achievement reflects the company's commitment to innovation and sustainability, positioning South African avocados as premium produce in high-potential regions. Westfalia commends the recent agreement between South Africa and Japan, which paved the way for the exportation of South African avocados to the East … [Read more...] about Westfalia Fruit expands its reach into three key Asian markets: Japan, India, and China
