At Fruit Logistica, the Consortium presented the developments in the reorganisation that has resulted in coordination of all production chain phases. The trend for the 2023-2024 sales campaign is encouraging VOG – Home of apples confirms its status as an apple category benchmark with reorganisation for ever-greater efficiency, product specialisation and a variety and brand assortment able to add value to the fruit and vegetable department all 12 months of the year. All these factors were … [Read more...] about Vertical Integration and Assortment: VOG Sets the Standard in the Apple Category
Fruits and Snacks
Westfalia Fruit celebrates 75 years of leading global avocado markets and ‘Doing Good’
Westfalia Fruit, the leading global avocado supplier, celebrates its 75th anniversary this year. Founded by the legendary philanthropist and geologist Dr Hans Merensky in 1949, Westfalia continues to stay true to its purpose of Doing Good. Ahead of his time, 75 years ago, Dr Merensky had the foresight to establish the Hans Merensky Trust to ensure that his pioneering spirit and support of local communities would be protected for future generations. From its roots in South Africa, Westfalia … [Read more...] about Westfalia Fruit celebrates 75 years of leading global avocado markets and ‘Doing Good’
Yello® is Back, The Yellow Apple for Real Connoisseurs
The VOG and VIP Consortia specialty is available again: the sales season kicked off in late October with an encouraging outlook. The wait is over for apple connoisseurs: yello® is back on the markets. The specialty in the yellow-skinned segment produced by the VOG and VIP Consortia began sales on 31 October with a slight increase in product availability and fruit in excellent condition. From a sales standpoint, the outlook is encouraging. “Thanks to its excellent sensory characteristics, … [Read more...] about Yello® is Back, The Yellow Apple for Real Connoisseurs
