Sales results are good and there will be a new spring and summer peak with Cosmic Crisp®, RedPop®, and Giga® Innovation in varieties and communication, the ability to attract new consumers and all-year sales, with peaks even in summer: changes are coming thick and fast in the apple category and VOG – Home of apples is playing a leading role in shaping them. VOG has brought its expertise, its products and brands and its vision of the future of apples to Macfrut, held from 8 to 10 … [Read more...] about VOG – Home of apples drives the future of the Apple category
Fruits and Snacks
Kissabel® Apples, a season of growth for the Southern hemisphere
The Australian campaign will continue until June to raise brand awareness, Chile is working on expanding the commercial window, and South Africa is preparing the first tests for 2025 Australia, Chile and South Africa are the countries that are paving the way for the growth of Kissabel® apples from the southern hemisphere. Harvesting of the apples with coloured flesh – ranging from pink to deep red – started between February and April in the southern region, marking a breakthrough in varietal … [Read more...] about Kissabel® Apples, a season of growth for the Southern hemisphere
Marlene® gourmet competition has started, the latest stage in the culinary journey
The Daughter of the Alps invites consumers to create dishes with her fragrances, flavours, and consistencies. The originators of the best recipes will win a culinary experience in South Tyrol - Südtirol and meet Michelin 3-star chef Norbert Niederkofler. BOLZANO – A new chapter in Marlene®’s culinary journey is beginning. After the autumn campaign with its invitation to discover their territory, as spring approaches, the Daughter of the Alps apples are offering consumers the opportunity to … [Read more...] about Marlene® gourmet competition has started, the latest stage in the culinary journey
