The Australian campaign will continue until June to raise brand awareness, Chile is working on expanding the commercial window, and South Africa is preparing the first tests for 2025 Australia, Chile and South Africa are the countries that are paving the way for the growth of Kissabel® apples from the southern hemisphere. Harvesting of the apples with coloured flesh – ranging from pink to deep red – started between February and April in the southern region, marking a breakthrough in varietal … [Read more...] about Kissabel® Apples, a season of growth for the Southern hemisphere
Fruits
VOG Innovation Corner: A breath of fresh air in the fruit and vegetable department
The Consortium is launching a new display format in several European countries that showcases the most modern brands and creates value and attractiveness for fruit and vegetable departments. VOG is ever more committed to promoting the apple category and enriching the consumer experience in fruit and vegetable departments with innovative and disruptive communication. This is why, in partnership with several European retailers, the Consortium has launched the Innovation Corner, a new … [Read more...] about VOG Innovation Corner: A breath of fresh air in the fruit and vegetable department
Westfalia Fruit: helping the climate and Colombian biodiversity with a unique reforestation project
Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, is leading a unique effort in Colombia to care for a nationally protected area on its land in the Sonsón municipality, northwest of the capital Bogotá. Westfalia has several orchards and an avocado packhouse in the area, and one of its orchards, La Loma, is within the Distrito Regional de Manejo Páramo de Vida Maitamá. A landscape called páramo that unites diverse climatic and ecosystem … [Read more...] about Westfalia Fruit: helping the climate and Colombian biodiversity with a unique reforestation project
