The new association will strengthen cooperation in areas such as varietal innovation, research, development, and environmental measures, while maintaining the autonomy and identity of the three constituent POs. The South Tyrol - Südtirol apple industry has a new association that is set to strengthen the joint actions of local organisations. Named ‘alpoma’, the new Association of Producer Organisations (APO) was founded by the producer organisations VOG, VIP, and VOG Products. The … [Read more...] about Strength through collaboration: VOG, VIP, and VOG Products form the alpoma APO
VOG products
VOG Innovation Corner: A breath of fresh air in the fruit and vegetable department
The Consortium is launching a new display format in several European countries that showcases the most modern brands and creates value and attractiveness for fruit and vegetable departments. VOG is ever more committed to promoting the apple category and enriching the consumer experience in fruit and vegetable departments with innovative and disruptive communication. This is why, in partnership with several European retailers, the Consortium has launched the Innovation Corner, a new … [Read more...] about VOG Innovation Corner: A breath of fresh air in the fruit and vegetable department
Vertical Integration and Assortment: VOG Sets the Standard in the Apple Category
At Fruit Logistica, the Consortium presented the developments in the reorganisation that has resulted in coordination of all production chain phases. The trend for the 2023-2024 sales campaign is encouraging VOG – Home of apples confirms its status as an apple category benchmark with reorganisation for ever-greater efficiency, product specialisation and a variety and brand assortment able to add value to the fruit and vegetable department all 12 months of the year. All these factors were … [Read more...] about Vertical Integration and Assortment: VOG Sets the Standard in the Apple Category
