New study explores how the youngest generation is reshaping the way we think about taste, identity, and emotional connection to food. IFF (NYSE: IFF) has released new consumer research focused on India’s Generation Alpha (Gen Alpha) — those born from 2010 and later. Representing 390 million people, or 25% of the country’s population, Gen Alpha is the first generation raised in a fully digital, emotionally attuned, and health-conscious environment. Already influencing household … [Read more...] about IFF research reveals what makes India’s Generation Alpha happy and hungry
IFF
IFF launches interactive platform to inspire adult beverage innovation
Named “SipScape”, the platform offers insights into the alcohol-adjacent space, with new personas showcasing the evolving beverage consumer landscape IFF (NYSE: IFF), a global leader in food, beverage, health, and wellness, has unveiled SipScape, a new platform designed to inspire innovation across the rapidly evolving adult beverage landscape. It offers actionable insights and trends, including product design, flavor modulation, and sweetness reduction in no-and low-alcohol beverages. The … [Read more...] about IFF launches interactive platform to inspire adult beverage innovation
IFF expands innovation center in Singapore with new immersive experience hub
Immersive Hub to accelerate innovation, deepen customer collaboration, and strengthen digital capabilities in Greater Asia SINGAPORE, July 10, 2025 ‒ IFF (NYSE: IFF)—a global leader in flavors, fragrances, food ingredients, health, and biosciences—today unveiled its new Immersive Experience Hub located within its Singapore Innovation Center. The multi-sensory facility enables IFF to work alongside customers to conceptualize, test, and refine product ideas in simulated real-world … [Read more...] about IFF expands innovation center in Singapore with new immersive experience hub
