The new Peanuts-inspired beverages and merchandise collection celebrate acts of goodwill, with Starbucks donating 100 meals for every hour that partners volunteer with hunger relief nonprofits. Starbucks and Peanuts have come together to launch a global brand partnership that celebrates kindness, coffee, and community. Starting March 27, Starbucks stores in Asia Pacific will introduce an exclusive line of Peanuts-inspired merchandise and beverages. This exciting collaboration will … [Read more...] about Starbucks and Peanuts inspire kindness with new collection featuring an exclusive new persona, Joe Kind Snoopy
Industry
RedPop®: success in Europe, Asia, and the UK for the rebel with a sweet heart
The apple-shaped snack is continuing to achieve excellent sales results in its markets, even winning over young consumers with its positioning and lively, colourful brand identity. It is small and sweet but has a rebellious spirit to change the rules of the category: RedPop®, the apple-shaped snack, is continuing to win over consumers and increase sales in Europe and Asia. This major success is driven by a sweet and juicy apple, ideally sized to take wherever you need a moment to … [Read more...] about RedPop®: success in Europe, Asia, and the UK for the rebel with a sweet heart
Hershey announces Stacy Taffet as Chief Growth Officer
The Hershey Company (NYSE: HSY) announced Stacy Taffet as its Chief Growth Officer, effective April 14, 2025. In this role, she will be responsible for driving transformative growth strategies across the company's expanding snacks portfolio, which includes iconic brands like Hershey's, Reese's, Jolly Rancher, and Dot's Homestyle Pretzels. Stacy is a seasoned marketing executive with 20 years of transformative leadership experience, including 15 years in consumer-packaged goods (CPG) and a … [Read more...] about Hershey announces Stacy Taffet as Chief Growth Officer
